Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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Featured

olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Products

On sale
Popstar Clips in Night In
Popstar Clips in Night In
Popstar Clips in Night In
$34.00 $20.40
On sale
Popstar Clips in Night Out
Popstar Clips in Night Out
Popstar Clips in Night Out
$34.00 $20.40
On sale
Popstar Clips in Panna Cotta
Popstar Clips in Panna Cotta
Popstar Clips in Panna Cotta
$34.00 $20.40
On sale
Popstar Clips in Pink Flutters
Popstar Clips in Pink Flutters
Popstar Clips in Pink Flutters
$34.00 $20.40
On sale
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Clips in Soft n Sweet
$34.00 $20.40
On sale
Popstar Clips in Stardust
Popstar Clips in Stardust
$34.00 $20.40
On sale
Popstar Clips in Strawberry Crepe
Popstar Clips in Strawberry Crepe
Popstar Clips in Strawberry Crepe
$34.00 $20.40
On sale
Popstar Clips in Strawberry Granita
Popstar Clips in Strawberry Granita
Popstar Clips in Strawberry Granita
$34.00 $20.40
On sale
Popstar Clips in Sunrise Blush Eyelet
Popstar Clips in Sunrise Blush Eyelet
Popstar Clips in Sunrise Blush Eyelet
$34.00 $20.40
On sale
Popstar Clips in Sweet Berry Dot
Popstar Clips in Sweet Berry Dot
Popstar Clips in Sweet Berry Dot
$34.00 $20.40
On sale
Popstar Clips in Tiramisu
Popstar Clips in Tiramisu
Popstar Clips in Tiramisu
$34.00 $20.40
On sale
Popstar Clips in Vanilla Bean
Popstar Clips in Vanilla Bean
Popstar Clips in Vanilla Bean
$34.00 $20.40
On sale
Rosette Scrunchie in Noir
Rosette Scrunchie in Noir
Rosette Scrunchie in Noir
$16.00 $9.60
On sale
Rosette Scrunchie in Violet
Rosette Scrunchie in Violet
Rosette Scrunchie in Violet
$16.00 $9.60
On sale
Ruffle Headband in Cherry Kiss
Ruffle Headband in Cherry Kiss
Ruffle Headband in Cherry Kiss
$16.00 $9.60
On sale
Ruffle Headband in Daffodil
Ruffle Headband in Daffodil
Ruffle Headband in Daffodil
$16.00 $9.60
On sale
Ruffle Headband in Noir
Ruffle Headband in Noir
Ruffle Headband in Noir
$16.00 $9.60
On sale
Ruffle Headband in Powder Blue
Ruffle Headband in Powder Blue
Ruffle Headband in Powder Blue
$16.00 $9.60
Shipping Protection by Route
Shipping Protection by Route
$0.98
On sale
Snow Sugar Gift Bag
Snow Sugar Gift Bag
$10.00 $6.00
On sale
Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
$34.00 $20.40
On sale
Starlet Headband in Chantilly
Starlet Headband in Chantilly
Starlet Headband in Chantilly
$34.00 $20.40
On sale
Starlet Headband in Cherry Kiss
Starlet Headband in Cherry Kiss
Starlet Headband in Cherry Kiss
$34.00 $20.40
On sale
Starlet Headband in Curved Amber front and side view
Starlet Headband in Curved Amber front and side view
Starlet Headband in Curved Amber
$24.00 $14.40
On sale
Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
$34.00 $20.40
On sale
Starlet Headband in Pink Chantilly
Starlet Headband in Pink Chantilly
Starlet Headband in Pink Chantilly
$34.00 $20.40
On sale
Starlet Headband in Scalloped Amber front and side view
Starlet Headband in Scalloped Amber front and side view
Starlet Headband in Scalloped Amber
$38.00 $22.80
On sale
Starlet Headband in Tortoise
Starlet Headband in Tortoise
Starlet Headband in Tortoise
$34.00 $20.40
On sale
Starlet Headband in Tortoise Heart front and side view
Starlet Headband in Tortoise Heart front and side view
Starlet Headband in Tortoise Heart
$34.00 $20.40
On sale
Styling Brush in Blue Sugar
Styling Brush in Blue Sugar
Styling Brush in Blue Sugar
$29.00 $17.40
On sale
Styling Brush in Chantilly
Styling Brush in Chantilly
Styling Brush in Chantilly
$29.00 $17.40
On sale
Styling Brush in Lemon Sugar
Styling Brush in Lemon Sugar
Styling Brush in Lemon Sugar
$29.00 $17.40
On sale
Styling Brush in Nightcap
Styling Brush in Nightcap
Styling Brush in Nightcap
$29.00 $17.40
On sale
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly
$29.00 $17.40
On sale
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar
$29.00 $17.40
On sale
Styling Brush in Toasted Sugar
Styling Brush in Toasted Sugar
Styling Brush in Toasted Sugar
$29.00 $17.40
On sale
Styling Brush in Tortoise
Styling Brush in Tortoise
Styling Brush in Tortoise
$29.00 $17.40
On sale
Sugar Muffs faux fur earmuffs in Après Ski
Sugar Muffs faux fur earmuffs in Après Ski
Sugar Muffs in Après Ski
$48.00 $28.80
On sale
Sugar Muffs in Black Diamond
Sugar Muffs in Black Diamond
Sugar Muffs in Black Diamond
$48.00 $28.80
On sale
Sugar Muffs in Cocoa Love
Sugar Muffs in Cocoa Love
Sugar Muffs in Cocoa Love
$48.00 $28.80
On sale
Sugar Muffs faux fur earmuffs in Espresso Martini
Sugar Muffs faux fur earmuffs in Espresso Martini
Sugar Muffs in Espresso Martini
$48.00 $28.80
On sale
Sugar Muffs in Frosted Pink
Sugar Muffs in Frosted Pink
Sugar Muffs in Frosted Pink
$48.00 $28.80
On sale
Sugar Muffs in Plum
Sugar Muffs in Plum
Sugar Muffs in Plum
$48.00 $28.80
On sale
Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
$48.00 $28.80
On sale
Sugar Muffs in Winter Dream
Sugar Muffs in Winter Dream
Sugar Muffs in Winter Dream
$48.00 $28.80
On sale
Super Bloom Clip in Aqua Pearl
Super Bloom Clip in Aqua Pearl
Super Bloom Clip in Aqua Pearl
$16.00 $9.60
On sale
Super Bloom Clip in Beach Club
Super Bloom Clip in Beach Club
Super Bloom Clip in Beach Club
$16.00 $9.60
On sale
Super Bloom Clip in Blackberry
Super Bloom Clip in Blackberry
Super Bloom Clip in Blackberry
$16.00 $9.60
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