Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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Featured

olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Products

On sale
Sweetheart Clip in Chantilly Angel Food
Sweetheart Clip in Chantilly Angel Food
Sweetheart Clip in Chantilly Angel Food
$36.00 $21.60
On sale
Sweetheart Clip in Cherry Pie
Sweetheart Clip in Cherry Pie
Sweetheart Clip in Cherry Pie
$36.00 $21.60
On sale
Sweetheart Clip in Chou Chou
Sweetheart Clip in Chou Chou
Sweetheart Clip in Chou Chou
$36.00 $21.60
On sale
Sweetheart Clip in Citrus Baby Bloom
Sweetheart Clip in Citrus Baby Bloom
Sweetheart Clip in Citrus Baby Bloom
$36.00 $21.60
On sale
Sweetheart Clip in Cloud Kiss
Sweetheart Clip in Cloud Kiss
Sweetheart Clip in Cloud Kiss
$36.00 $21.60
On sale
Sweetheart Hair Claw Clip in Cocoa Cashmere
Sweetheart Hair Claw Clip in Cocoa Cashmere
Sweetheart Clip in Cocoa Cashmere
$36.00 $21.60
On sale
Sweetheart Clip in Cocoa Chantilly Angel Food
Sweetheart Clip in Cocoa Chantilly Angel Food
Sweetheart Clip in Cocoa Chantilly Angel Food
$36.00 $21.60
On sale
Sweetheart Clip in Coconut Berry Dot
Sweetheart Clip in Coconut Berry Dot
Sweetheart Clip in Coconut Berry Dot
$36.00 $21.60
On sale
Sweetheart Clip in Cozy Cabin
Sweetheart Clip in Cozy Cabin
Sweetheart Clip in Cozy Cabin
$36.00 $21.60
New + Limited Edition
Sweetheart Clip in Cozy Cloud Gingham
Sweetheart Clip in Cozy Cloud Gingham
Sweetheart Clip in Cozy Cloud Gingham
$36.00 $21.60
On sale
Sweetheart Clip in Cream Angel Wings
Sweetheart Clip in Cream Angel Wings
Sweetheart Clip in Cream Angel Wings
$36.00 $21.60
On sale
Sweetheart Clip in Cuddle Me Gingham
Sweetheart Clip in Cuddle Me Gingham
Sweetheart Clip in Cuddle Me Gingham
$36.00 $21.60
On sale
Sweetheart Clip in Daisy Blue Picnic
Sweetheart Clip in Daisy Blue Picnic
Sweetheart Clip in Daisy Blue Picnic
$36.00 $21.60
On sale
Sweetheart Clip in Daisy Pink Picnic
Sweetheart Clip in Daisy Pink Picnic
Sweetheart Clip in Daisy Pink Picnic
$36.00 $21.60
On sale
Sweetheart Clip in Dinner Party
Sweetheart Clip in Dinner Party
Sweetheart Clip in Dinner Party
$36.00 $21.60
New + Limited Edition
Sweetheart Clip in Dream Cloud Teddy
Sweetheart Clip in Dream Cloud Teddy
Sweetheart Clip in Dream Cloud Teddy
$36.00 $21.60
On sale
Sweetheart Clip in Hugo Spritz
Sweetheart Clip in Hugo Spritz
Sweetheart Clip in Hugo Spritz
$36.00 $21.60
On sale
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
$36.00 $21.60
On sale
Sweetheart Clip in Limoncello
Sweetheart Clip in Limoncello
Sweetheart Clip in Limoncello
$36.00 $21.60
On sale
Sweetheart Clip in Love Beam
Sweetheart Clip in Love Beam
Sweetheart Clip in Love Beam
$36.00 $21.60
On sale
Sweetheart Clip in Love Bug
Sweetheart Clip in Love Bug
Sweetheart Clip in Love Bug
$36.00 $21.60
On sale
Sweetheart Clip in Lychee Berry Dot
Sweetheart Clip in Lychee Berry Dot
Sweetheart Clip in Lychee Berry Dot
$36.00 $21.60
On sale
Sweetheart Clip in Mauve Bloom
Sweetheart Clip in Mauve Bloom
Sweetheart Clip in Mauve Bloom
$36.00 $21.60
On sale
Sweetheart Clip in Melon Bloom
Sweetheart Clip in Melon Bloom
Sweetheart Clip in Melon Bloom
$36.00 $21.60
New + Limited Edition
Sweetheart Clip in Mocha Kiss Gingham
Sweetheart Clip in Mocha Kiss Gingham
Sweetheart Clip in Mocha Kiss Gingham
$36.00 $21.60
On sale
Sweetheart Clip in Palm Blossom
Sweetheart Clip in Palm Blossom
Sweetheart Clip in Palm Blossom
$36.00 $21.60
Best Seller
Sweetheart Clip in Pink Angel Food
Sweetheart Clip in Pink Angel Food
Sweetheart Clip in Pink Angel Food
$36.00 $21.60
On sale
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
$36.00 $21.60
On sale
Sweetheart Clip in Pink Cherry Pie
Sweetheart Clip in Pink Cherry Pie
Sweetheart Clip in Pink Cherry Pie
$36.00 $21.60
On sale
Sweetheart Clip in Pink Limonata
Sweetheart Clip in Pink Limonata
Sweetheart Clip in Pink Limonata
$36.00 $21.60
Best Seller
Sweetheart Clip in Pink Pixie
Sweetheart Clip in Pink Pixie
Sweetheart Clip in Pink Pixie
$36.00 $21.60
On sale
Sweetheart Clip in Pink Water Fairy
Sweetheart Clip in Pink Water Fairy
Sweetheart Clip in Pink Water Fairy
$36.00 $21.60
On sale
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna
$36.00 $21.60
Best Seller
Sweetheart Clip in Soufflé
Sweetheart Clip in Soufflé
Sweetheart Clip in Soufflé
$36.00 $21.60
On sale
Sweetheart Clip in Sugar Berry
Sweetheart Clip in Sugar Berry
Sweetheart Clip in Sugar Berry
$36.00 $21.60
On sale
Sweetheart Clip in Summer Lilies
Sweetheart Clip in Summer Lilies
Sweetheart Clip in Summer Lilies
$36.00 $21.60
On sale
Sweetheart Clip in Sweet as Pie
Sweetheart Clip in Sweet as Pie
Sweetheart Clip in Sweet as Pie
$36.00 $21.60
On sale
Sweetheart Clip in Tea Party
Sweetheart Clip in Tea Party
Sweetheart Clip in Tea Party
$36.00 $21.60
On sale
Sweetheart Hair Claw Clip in Toasted Teddy
Sweetheart Hair Claw Clip in Toasted Teddy
Sweetheart Clip in Toasted Teddy
$36.00 $21.60
On sale
Sweetheart Clip in Two Scoops
Sweetheart Clip in Two Scoops
Sweetheart Clip in Two Scoops
$36.00 $21.60
On sale
Sweetheart Clip in Vanilla Chai
Sweetheart Clip in Vanilla Chai
Sweetheart Clip in Vanilla Chai
$36.00 $21.60
On sale
Teddy Pouch in Toasted
Teddy Pouch in Toasted
Teddy Pouch in Toasted
$36.00 $21.60
On sale
Terry Pouch in Airy Blue
Terry Pouch in Airy Blue
Terry Pouch in Airy Blue
$36.00 $21.60
On sale
Terry Pouch in Baby Mauve
Terry Pouch in Baby Mauve
Terry Pouch in Baby Mauve
$36.00 $21.60
On sale
Terry Pouch in Buttercup
Terry Pouch in Buttercup
Terry Pouch in Buttercup
$36.00 $21.60
On sale
Terry Pouch in Lychee Baby
Terry Pouch in Lychee Baby
Terry Pouch in Lychee Baby
$36.00 $21.60
On sale
Terry Pouch in Sweet Pea
Terry Pouch in Sweet Pea
Terry Pouch in Sweet Pea
$36.00 $21.60
On sale
The Slick Back Bundle in Lemon Sugar
The Slick Back Bundle in Lemon Sugar
The Slick Back Bundle
$120.00 $72.00
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