Out Now ♡ Dream Crème In Toasted Sugar
Free US standard shipping on orders $150+
Download Our App

Shop by Category

Featured

New Dream Crème Mask
Gourmand Season is Here

Shop by Category

Featured

Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

Shop by Category

Featured

New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

Shop by Category

Featured

olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

Shop by Category

Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Hair Care

discover quick, dreamy, nutrient-dense formulations for every hair routine and styling need.

Award Winner
Angelstick®
Angelstick®
Angelstick®
$38.00 $22.80
Award Winner
Dream Crème™
Dream Crème™
Dream Crème™
$44.00 $26.40
Award Winner
Halo Hair Oil
Halo Hair Oil
Halo Hair Oil
$38.00 $22.80
On sale
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
$24.00 $14.40
Award Winner
Heavenly Hair Milk™
Heavenly Hair Milk™
Heavenly Hair Milk™
$40.00 $24.00
On sale
Heavenly Hair Towel in Buttercup
Heavenly Hair Towel in Buttercup
Heavenly Hair Towel in Buttercup
$38.00 $22.80
Sold Out Last Year!
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist™ in Toasted Sugar
$24.00 $14.40
Sold Out Last Year!
Sweet and Sleek Styling Gift Set in Pink Sugar
Sweet and Sleek Styling Gift Set in Pink Sugar
Sweet and Sleek Styling Gift Set in Pink Sugar
$86.00 $51.60
On sale
Mini Angelstick + Keychain Duo front and back
Mini Angelstick + Keychain Duo front and back
Limited Edition Mini Angelstick + Keychain Duo
$28.00 $16.80
Award Winner
Angel Hold Styling Cream
Angel Hold Styling Cream
Angel Hold™ Styling Cream
$34.00 $20.40
Limited Edition
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
$68.00 $40.80
On sale
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
$48.00 $28.80
More Colors Available
The Slickback Bundle in Pink Sugar
The Slickback Bundle in Pink Sugar
The Slick Back Bundle
$120.00 $72.00
Award Winner
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
$24.00 $14.40
On sale
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
$38.00 $22.80
On sale
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
$72.00 $43.20
On sale
Aura Hair + Body Mist™ Keychain
Aura Hair + Body Mist™ Keychain
Aura Hair + Body Mist™ Keychain
$28.00 $16.80
New + Limited Edition
Sweet and Sleek Styling Gift Set in Snow Sugar
Sweet and Sleek Styling Gift Set in Snow Sugar
Sweet and Sleek Styling Gift Set in Snow Sugar
$86.00 $51.60
Award Winner
New + Limited Edition
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set
$94.00 $56.40
Save 16%Exclusive
The Toasted Sugar Bundle Aura Hair + Body Mist + Dream Crème
The Toasted Sugar Bundle Aura Hair + Body Mist + Dream Crème
The Toasted Sugar™ Bundle
$72.00 $43.20
On sale
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
$38.00 $22.80
New + Limited Edition
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
$48.00 $28.80
Recently viewed