Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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Featured

olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Products

On sale
Super Bloom Clip in Coconut
Super Bloom Clip in Coconut
Super Bloom Clip in Coconut
$16.00 $9.60
On sale
Super Bloom Clip in Dark Cherry
Super Bloom Clip in Dark Cherry
Super Bloom Clip in Dark Cherry
$16.00 $9.60
On sale
Super Bloom Clip in Guava
Super Bloom Clip in Guava
Super Bloom Clip in Guava
$16.00 $9.60
On sale
Super Bloom Clip in Iris Pearl
Super Bloom Clip in Iris Pearl
Super Bloom Clip in Iris Pearl
$16.00 $9.60
On sale
Super Bloom Clip in Maui
Super Bloom Clip in Maui
Super Bloom Clip in Maui
$16.00 $9.60
On sale
Super Bloom Clip in Mint Pearl
Super Bloom Clip in Mint Pearl
Super Bloom Clip in Mint Pearl
$16.00 $9.60
On sale
Super Bloom Clip in Nectarine Pearl
Super Bloom Clip in Nectarine Pearl
Super Bloom Clip in Nectarine Pearl
$16.00 $9.60
On sale
Super Bloom Clip in Peach Spritz
Super Bloom Clip in Peach Spritz
Super Bloom Clip in Peach Spritz
$16.00 $9.60
On sale
Super Bloom Clip in Peony Pearl
Super Bloom Clip in Peony Pearl
Super Bloom Clip in Peony Pearl
$16.00 $9.60
On sale
Super Bloom Clip in Rose Pearl
Super Bloom Clip in Rose Pearl
$16.00 $9.60
On sale
Super Bloom Clip in Tamarind
Super Bloom Clip in Tamarind
Super Bloom Clip in Tamarind
$16.00 $9.60
On sale
Super Bloom Clip in Wild Orchid
Super Bloom Clip in Wild Orchid
Super Bloom Clip in Wild Orchid
$16.00 $9.60
Sold Out Last Year!
Sweet and Sleek Styling Gift Set in Pink Sugar
Sweet and Sleek Styling Gift Set in Pink Sugar
Sweet and Sleek Styling Gift Set in Pink Sugar
$86.00 $51.60
New + Limited Edition
Sweet and Sleek Styling Gift Set in Snow Sugar
Sweet and Sleek Styling Gift Set in Snow Sugar
Sweet and Sleek Styling Gift Set in Snow Sugar
$86.00 $51.60
On sale
Sweet as Pie Sticker Set
Sweet as Pie Sticker Set
$6.00 $3.60
On sale
Sweet Dreams Eye Mask
Sweet Dreams Eye Mask
Sweet Dreams Eye Mask
$26.00 $15.60
New + Limited Edition
Sweet Dreams Eye Mask in Dream Cloud Knit
Sweet Dreams Eye Mask in Dream Cloud Knit
Sweet Dreams Eye Mask in Dream Cloud Knit
$44.00 $26.40
New + Limited Edition
Sweet Dreams Eye Mask in Heather Cloud Knit
Sweet Dreams Eye Mask in Heather Cloud Knit
Sweet Dreams Eye Mask in Heather Cloud Knit
$44.00 $26.40
On sale
Sweet Dreams Silk Scrunchie in Angel
Sweet Dreams Silk Scrunchie in Angel
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Blueberry
Sweet Dreams Silk Scrunchie in Blueberry
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Chamomile
Sweet Dreams Silk Scrunchie in Chamomile
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Cherry Kiss
Sweet Dreams Silk Scrunchie in Cherry Kiss
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Cinnamon
Sweet Dreams Silk Scrunchie in Cinnamon
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Counting Sheep
Sweet Dreams Silk Scrunchie in Counting Sheep
$32.00 $19.20
On sale
sweet dreams silk scrunchie in dandelion
sweet dreams silk scrunchie in dandelion
Sweet Dreams Silk Scrunchie in Dandelion
$32.00 $19.20
On sale
Silk Scrunchie in Electric Green
Sweet Dreams Silk Scrunchie in Electric Green
$32.00 $19.20
On sale
Silk Scrunchie in Electric Magenta
Sweet Dreams Silk Scrunchie in Electric Magenta
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Emerald
Sweet Dreams Silk Scrunchie in Emerald
$32.00 $19.20
On sale
sweet dreams silk scrunchie in lavender
Sweet Dreams Silk Scrunchie in Lavender
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Martini
Sweet Dreams Silk Scrunchie in Martini
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Moonstone
Sweet Dreams Silk Scrunchie in Moonstone
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Mulberry
Sweet Dreams Silk Scrunchie in Mulberry
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Night Owl
Sweet Dreams Silk Scrunchie in Night Owl
Sweet Dreams Silk Scrunchie in Night Owl
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Periwinkle
Sweet Dreams Silk Scrunchie in Periwinkle
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Pumpkin
Sweet Dreams Silk Scrunchie in Pumpkin
$32.00 $19.20
On sale
sweet dreams silk scrunchie in rose tan
sweet dreams silk scrunchie in rose tan
Sweet Dreams Silk Scrunchie in Rose Tan
$32.00 $19.20
On sale
Sweet Dreams Silk Scrunchie in Snooze
Sweet Dreams Silk Scrunchie in Snooze
$32.00 $19.20
On sale
Sweetheart Clip in Angel Aura
Sweetheart Clip in Angel Aura
Sweetheart Clip in Angel Aura
$36.00 $21.60
On sale
Sweetheart Clip in Angel Wings
Sweetheart Clip in Angel Wings
$36.00 $21.60
On sale
Sweetheart Clip in Berry Beach Club
Sweetheart Clip in Berry Beach Club
Sweetheart Clip in Berry Beach Club
$36.00 $21.60
On sale
Sweetheart Clip in Blue Angel Wings
Sweetheart Clip in Blue Angel Wings
$36.00 $21.60
On sale
Sweetheart Clip in Blue Breeze
Sweetheart Clip in Blue Breeze
Sweetheart Clip in Blue Breeze
$36.00 $21.60
On sale
Sweetheart Clip in Blue Ribbon
Sweetheart Clip in Blue Ribbon
Sweetheart Clip in Blue Ribbon
$36.00 $21.60
On sale
Sweetheart Clip in Blue Water Fairy
Sweetheart Clip in Blue Water Fairy
$36.00 $21.60
On sale
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
$36.00 $21.60
On sale
Sweetheart Clip in Bordeaux Chantilly Angel Food
Sweetheart Clip in Bordeaux Chantilly Angel Food
Sweetheart Clip in Bordeaux Chantilly Angel Food
$36.00 $21.60
On sale
Sweetheart Clip in Bordeaux Cherry Pie
Sweetheart Clip in Bordeaux Cherry Pie
Sweetheart Clip in Bordeaux Cherry Pie
$36.00 $21.60
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