Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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Featured

olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Products

On sale
Lil Effing Clip in Rose Petal Eyelet
Lil Effing Clip in Rose Petal Eyelet
Lil Effing Clip in Rose Petal Eyelet
$32.00 $19.20
On sale
Lil Effing Clip in Toasted
Lil Effing Clip in Toasted
Lil Effing Clip in Toasted
$30.00 $18.00
Back In Stock
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
$30.00 $18.00
On sale
Limited Edition Angel Phone Grip
Limited Edition Angel Phone Grip
Limited Edition Angel Phone Grip
$14.00 $8.40
On sale
Mini Angelstick + Keychain Duo front and back
Mini Angelstick + Keychain Duo front and back
Limited Edition Mini Angelstick + Keychain Duo
$28.00 $16.80
On sale
Linen Pouch in En Route
Linen Pouch in En Route
Linen Pouch in En Route
$36.00 $21.60
On sale
Linen Pouch in Out of Office
Linen Pouch in Out of Office
Linen Pouch in Out of Office
$36.00 $21.60
On sale
Luna Clip in Cherry on Top
Luna Clip in Cherry on Top
Luna Clip in Cherry on Top
$38.00 $22.80
On sale
Luna Clip in Peach
Luna Clip in Peach
Luna Clip in Peach
$38.00 $22.80
On sale
Luna Clip in Rosa
Luna Clip in Rosa
Luna Clip in Rosa
$38.00 $22.80
On sale
Lychee Baby Disposable Camera
Lychee Baby Disposable Camera
Lychee Baby Disposable Camera
$24.00 $14.40
On sale
Lychee Baby Rhinestone Sticker Set
Lychee Baby Rhinestone Sticker Set
Lychee Baby Rhinestone Sticker Set
$6.00 $3.60
On sale
Midi Blossom Clip in Peach Bloom
Midi Blossom Clip in Peach Bloom
Midi Blossom Clip in Peach Bloom
$14.00 $8.40
On sale
Midi Blossom Clip in Sangria Bloom
Midi Blossom Clip in Sangria Bloom
Midi Blossom Clip in Sangria Bloom
$14.00 $8.40
On sale
Midi Super Bloom Clip in Dragonfruit
Midi Super Bloom Clip in Dragonfruit
Midi Super Bloom Clip in Dragonfruit
$14.00 $8.40
On sale
Midi Super Bloom Clip in Starfruit
Midi Super Bloom Clip in Starfruit
Midi Super Bloom Clip in Starfruit
$14.00 $8.40
On sale
Mini Bamboo Brush in Toasted Sugar
Mini Bamboo Brush in Toasted Sugar
Mini Bamboo Paddle Brush in Toasted Sugar
$42.00 $25.20
On sale
Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
$48.00 $28.80
On sale
Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
$48.00 $28.80
On sale
Mini Boar Bristle Brush in Lemon Sugar
Mini Boar Bristle Brush in Lemon Sugar
Mini Boar Bristle Brush in Lemon Sugar
$48.00 $28.80
On sale
Mini Boar Bristle Brush in Lychee Baby
Mini Boar Bristle Brush in Lychee Baby
Mini Boar Bristle Brush in Lychee Baby
$48.00 $28.80
On sale
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
$48.00 $28.80
On sale
Mini Boar Bristle Brush in Pink Chantilly
Mini Boar Bristle Brush in Pink Chantilly
Mini Boar Bristle Brush in Pink Chantilly
$48.00 $28.80
Best Seller
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
$48.00 $28.80
On sale
Mini Boar Bristle Brush in Toasted Sugar
Mini Boar Bristle Brush in Toasted Sugar
Mini Boar Bristle Brush in Toasted Sugar
$48.00 $28.80
On sale
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise
$48.00 $28.80
On sale
Mini Cloud Clip in Grey Smoke
Mini Cloud Clip in Grey Smoke
Mini Cloud Clip in Grey Smoke
$28.00 $16.80
On sale
Mini Cloud Clip in Lilac Smoke
Mini Cloud Clip in Lilac Smoke
Mini Cloud Clip in Lilac Smoke
$28.00 $16.80
On sale
Mini Cloud Clip in Pink Smoke
Mini Cloud Clip in Pink Smoke
Mini Cloud Clip in Pink Smoke
$28.00 $16.80
On sale
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
$22.00 $13.20
On sale
Mini Iconic Velvet Bow Barrette in Noir
Mini Iconic Velvet Bow Barrette in Noir
Mini Iconic Velvet Bow Barrette in Noir
$22.00 $13.20
On sale
Miss Super Bloom Clip in Aqua Pearl
Miss Super Bloom Clip in Aqua Pearl
Miss Super Bloom Clip in Aqua Pearl
$30.00 $18.00
On sale
Miss Super Bloom Clip in Jelly Cloud
Miss Super Bloom Clip in Jelly Cloud
Miss Super Bloom Clip in Jelly Cloud
$30.00 $18.00
On sale
Miss Super Bloom Clip in Jelly Lemon
Miss Super Bloom Clip in Jelly Lemon
Miss Super Bloom Clip in Jelly Lemon
$30.00 $18.00
On sale
Miss Super Bloom Clip in Jelly Peach
Miss Super Bloom Clip in Jelly Peach
Miss Super Bloom Clip in Jelly Peach
$30.00 $18.00
On sale
Miss Super Bloom Clip in Rose Pearl
Miss Super Bloom Clip in Rose Pearl
Miss Super Bloom Clip in Rose Pearl
$30.00 $18.00
On sale
On The Way Vanity Case
On The Way Vanity Case
On The Way Vanity Case
$70.00 $42.00
New + Limited Edition
On The Way Vanity Case in Dream Cloud Blue
On The Way Vanity Case in Dream Cloud Blue
On The Way Vanity Case in Dream Cloud Blue
$70.00 $42.00
New + Limited Edition
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
$70.00 $42.00
On sale
Petite Clip in Blueberry
Petite Clip in Blueberry
Petite Clip in Blueberry
$22.00 $13.20
On sale
Petite Clip in Buttercream
Petite Clip in Buttercream
$22.00 $13.20
On sale
Petite Clip in Chantilly
Petite Clip in Chantilly
Petite Clip in Chantilly
$22.00 $13.20
On sale
Petite Clip in Cherry Kiss
Petite Clip in Cherry Kiss
Petite Clip in Cherry Kiss
$22.00 $13.20
On sale
Petite Clip in Nightcap
Petite Clip in Nightcap
Petite Clip in Nightcap
$22.00 $13.20
On sale
Petite Clip in Noir
Petite Clip in Noir
Petite Clip in Noir
$22.00 $13.20
On sale
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly
$22.00 $13.20
On sale
Petite Clip in Pink Sugar
Petite Clip in Pink Sugar
$22.00 $13.20
On sale
Petite Clip in Toasted
Petite Clip in Toasted
Petite Clip in Toasted
$22.00 $13.20
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