Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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Featured

olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Products

On sale
Petite Clip in Tortoise
Petite Clip in Tortoise
$22.00 $13.20
On sale
Pink Chantilly Sticker Set
Pink Chantilly Sticker Set
$6.00 $3.60
On sale
Pointelle Headband in Azure
Pointelle Headband in Azure
Pointelle Headband in Azure
$18.00 $10.80
On sale
Pointelle Headband in Blossom
Pointelle Headband in Blossom
Pointelle Headband in Blossom
$18.00 $10.80
On sale
Pointelle Headband in Milk
Pointelle Headband in Milk
Pointelle Headband in Milk
$18.00 $10.80
On sale
Pointelle Scrunchie in Baby Blue
Pointelle Scrunchie in Baby Blue
$22.00 $13.20
On sale
Pointelle Scrunchie in Icicle
Pointelle Scrunchie in Icicle
$22.00 $13.20
On sale
Pointelle Scrunchie in Passionfruit
Pointelle Scrunchie in Passionfruit
Pointelle Scrunchie in Passionfruit
$22.00 $13.20
On sale
Pointelle Scrunchie in Spice
Pointelle Scrunchie in Spice
Pointelle Scrunchie in Spice
$22.00 $13.20
On sale
Ponytail Barrette in Blue Cherry Picnic
Ponytail Barrette in Blue Cherry Picnic
Ponytail Barrette in Blue Cherry Picnic
$29.00 $17.40
On sale
Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
$29.00 $17.40
On sale
Ponytail Barrette in Chantilly Bloom
Ponytail Barrette in Chantilly Bloom
Ponytail Barrette in Chantilly Bloom
$32.00 $19.20
On sale
Ponytail Barrette in Chantilly Papillon
Ponytail Barrette in Chantilly Papillon
Ponytail Barrette in Chantilly Papillon
$29.00 $17.40
On sale
Ponytail Barrette in Daydream
Ponytail Barrette in Daydream
Ponytail Barrette in Daydream
$29.00 $17.40
On sale
Ponytail Barrette in Full Bloom
Ponytail Barrette in Full Bloom
Ponytail Barrette in Full Bloom
$29.00 $17.40
On sale
Ponytail Barrette in Grey Smoke
Ponytail Barrette in Grey Smoke
Ponytail Barrette in Grey Smoke
$29.00 $17.40
On sale
Ponytail Barrette in Lemon Drop
Ponytail Barrette in Lemon Drop
Ponytail Barrette in Lemon Drop
$29.00 $17.40
On sale
Ponytail Barrette in Midnight Magic
Ponytail Barrette in Midnight Magic
Ponytail Barrette in Midnight Magic
$29.00 $17.40
On sale
Ponytail Barrette in Mulled Magic
Ponytail Barrette in Mulled Magic
Ponytail Barrette in Mulled Magic
$29.00 $17.40
On sale
Ponytail Barrette in Pink Cloud
Ponytail Barrette in Pink Cloud
Ponytail Barrette in Pink Cloud
$29.00 $17.40
On sale
Ponytail Barrette in Tortoise Butterfly
Ponytail Barrette in Tortoise Butterfly
Ponytail Barrette in Tortoise Butterfly
$29.00 $17.40
On sale
Ponytail Barrette in Tortoise Cherry
Ponytail Barrette in Tortoise Cherry
Ponytail Barrette in Tortoise Cherry
$29.00 $17.40
On sale
Ponytail Barrette in Tortoise Daisy
Ponytail Barrette in Tortoise Daisy
Ponytail Barrette in Tortoise Daisy
$29.00 $17.40
On sale
Ponytail Barrette in Tortoise Gardenia
Ponytail Barrette in Tortoise Gardenia
Ponytail Barrette in Tortoise Gardenia
$29.00 $17.40
On sale
Ponytail Barrette in Tortoise Heart
Ponytail Barrette in Tortoise Heart
Ponytail Barrette in Tortoise Heart
$29.00 $17.40
On sale
Ponytail Holder Set of 4 in Baby Rosette
Ponytail Holder Set of 4 in Baby Rosette
Ponytail Holder Set of 4 in Baby Rosette
$14.00 $8.40
On sale
Popstar Clips in Amber Glow
Popstar Clips in Amber Glow
Popstar Clips in Amber Glow
$34.00 $20.40
On sale
Popstar Clips in Amour Noir
Popstar Clips in Amour Noir
$34.00 $20.40
On sale
Popstar Clips in Amour Rouge
Popstar Clips in Amour Rouge
Popstar Clips in Amour Rouge
$34.00 $20.40
On sale
Popstar Clips in Aura
Popstar Clips in Aura
Popstar Clips in Aura
$34.00 $20.40
New + Limited Edition
Popstar Clips in Bedtime Angel
Popstar Clips in Bedtime Angel
Popstar Clips in Bedtime Angel
$34.00 $20.40
On sale
Popstar Clips in Berry Parfait
Popstar Clips in Berry Parfait
Popstar Clips in Berry Parfait
$34.00 $20.40
On sale
Popstar Clips in Biscotti Baby
Popstar Clips in Biscotti Baby
Popstar Clips in Biscotti Baby
$34.00 $20.40
On sale
Popstar Clips in Blue Mist Eyelet
Popstar Clips in Blue Mist Eyelet
Popstar Clips in Blue Mist Eyelet
$34.00 $20.40
On sale
Popstar Clips in Cashmere Kiss
Popstar Clips in Cashmere Kiss
Popstar Clips in Cashmere Kiss
$34.00 $20.40
On sale
Popstar Clips in Cherry Baby
Popstar Clips in Cherry Baby
Popstar Clips in Cherry Baby
$34.00 $20.40
On sale
Popstar Clips in Coco Crepe
Popstar Clips in Coco Crepe
Popstar Clips in Coco Crepe
$34.00 $20.40
On sale
Popstar Clips in Crème Brûlée
Popstar Clips in Crème Brûlée
Popstar Clips in Crème Brûlée
$34.00 $20.40
On sale
Popstar Clips in Diva
Popstar Clips in Diva
Popstar Clips in Diva
$34.00 $20.40
On sale
Popstar Clips in Dream Angel
Popstar Clips in Dream Angel
Popstar Clips in Dream Angel
$34.00 $20.40
On sale
Popstar Clips in Fairytale
Popstar Clips in Fairytale
Popstar Clips in Fairytale
$34.00 $20.40
On sale
Popstar Clips Creaseless Hair Clips in Group Chat
Popstar Clips Creaseless Hair Clips in Group Chat
Popstar Clips in Group Chat
$34.00 $20.40
On sale
Popstar Clips in Hazelnut Hug
Popstar Clips in Hazelnut Hug
Popstar Clips in Hazelnut Hug
$34.00 $20.40
On sale
Popstar Clips in Hibiscus Beach
Popstar Clips in Hibiscus Beach
Popstar Clips in Hibiscus Beach
$18.00 $10.80
On sale
Popstar Clips in High Maintenance
Popstar Clips in High Maintenance
Popstar Clips in High Maintenance
$34.00 $20.40
On sale
Popstar Clips in Italian Ice
Popstar Clips in Italian Ice
Popstar Clips in Italian Ice
$34.00 $20.40
On sale
Popstar Clips in Milky Way
Popstar Clips in Milky Way
$34.00 $20.40
On sale
Popstar Clips in Moonbeam
Popstar Clips in Moonbeam
$34.00 $20.40
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