Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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Featured

olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Products

On sale
Halo Headband in Black Ruffle
Halo Headband in Black Ruffle
Halo Headband in Black Ruffle
$24.00 $14.40
On sale
Halo Headband in Cherry Gingham front and side view
Halo Headband in Cherry Gingham front and side view
Halo Headband in Cherry Gingham
$26.00 $15.60
On sale
Halo Headband in Mauve
Halo Headband in Mauve
Halo Headband in Mauve
$24.00 $14.40
On sale
Halo Headband in Navy Gingham front and side views
Halo Headband in Navy Gingham front and side views
Halo Headband in Navy Gingham
$26.00 $15.60
On sale
Head Scarf in Citrine
Head Scarf in Citrine
Head Scarf in Citrine
$22.00 $13.20
On sale
Heartbreaker Clip in Chantilly
Heartbreaker Clip in Chantilly
Heartbreaker Clip in Chantilly
$30.00 $18.00
On sale
Heartbreaker Clip in Frosting
Heartbreaker Clip in Frosting
Heartbreaker Clip in Frosting
$30.00 $18.00
On sale
Heartbreaker Clip in Grey Smoke
Heartbreaker Clip in Grey Smoke
Heartbreaker Clip in Grey Smoke
$30.00 $18.00
On sale
Heartbreaker Clip in Lilac Smoke
Heartbreaker Clip in Lilac Smoke
Heartbreaker Clip in Lilac Smoke
$30.00 $18.00
On sale
Heartbreaker Clip in No Sleep
Heartbreaker Clip in No Sleep
Heartbreaker Clip in No Sleep
$30.00 $18.00
On sale
Heartbreaker Clip in Pink Smoke
Heartbreaker Clip in Pink Smoke
Heartbreaker Clip in Pink Smoke
$30.00 $18.00
On sale
Heartbreaker Clip in Pink Vanilla
Heartbreaker Clip in Pink Vanilla
Heartbreaker Clip in Pink Vanilla
$30.00 $18.00
On sale
Heartbreaker Clip in Tiara
Heartbreaker Clip in Tiara
Heartbreaker Clip in Tiara
$30.00 $18.00
Award Winner
New + Limited Edition
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set
$94.00 $56.40
On sale
Heavenly Hair Milk Sticker Set
Heavenly Hair Milk Sticker Set
$6.00 $3.60
Award Winner
Heavenly Hair Milk™
Heavenly Hair Milk™
Heavenly Hair Milk™
$40.00 $24.00
On sale
Heavenly Hair Towel in Buttercup
Heavenly Hair Towel in Buttercup
Heavenly Hair Towel in Buttercup
$38.00 $22.80
On sale
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
$38.00 $22.80
On sale
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
$38.00 $22.80
New + Limited Edition
Heavenly Hair Towel in Toasted Sugar
Heavenly Hair Towel in Toasted Sugar
Heavenly Hair Towel in Toasted Sugar
$38.00 $22.80
On sale
Holiday 2026 Sticker Pack
Holiday 2026 Sticker Pack
$6.00 $3.60
On sale
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve
$22.00 $13.20
On sale
Iconic Velvet Bow Barrette Hair Clip in Cabernet
Iconic Velvet Bow Barrette Hair Clip in Cabernet
Iconic Velvet Bow Barrette in Cabernet
$22.00 $13.20
On sale
Iconic Velvet Bow Barrette in Mocha Mousse
Iconic Velvet Bow Barrette in Mocha Mousse
Iconic Velvet Bow Barrette in Mocha Mousse
$22.00 $13.20
On sale
Iconic Velvet Bow Barrette in Noir
Iconic Velvet Bow Barrette in Noir
Iconic Velvet Bow Barrette in Noir
$22.00 $13.20
On sale
Infinity Headband in Baby Blue Gingham
Infinity Headband in Baby Blue Gingham
Infinity Headband in Baby Blue Gingham
$18.00 $10.80
On sale
Infinity Headband in Baby Pink Gingham
Infinity Headband in Baby Pink Gingham
Infinity Headband in Baby Pink Gingham
$18.00 $10.80
On sale
Infinity Headband in Berry Dot
Infinity Headband in Berry Dot
Infinity Headband in Berry Dot
$16.00 $9.60
On sale
Infinity Headband in Blush
Infinity Headband in Blush
Infinity Headband in Blush
$18.00 $10.80
On sale
Infinity Headband in Cherry Gingham
Infinity Headband in Cherry Gingham
Infinity Headband in Cherry Gingham
$18.00 $10.80
On sale
Infinity Headband in Cookie Crumbs Knit
Infinity Headband in Cookie Crumbs Knit
Infinity Headband in Cookie Crumbs Knit
$18.00 $10.80
New + Limited Edition
Infinity Headband in Dream Cloud Knit
Infinity Headband in Dream Cloud Knit
Infinity Headband in Dream Cloud Knit
$18.00 $10.80
On sale
Infinity Headband in Grey Smoke
Infinity Headband in Grey Smoke
Infinity Headband in Grey Smoke
$18.00 $10.80
On sale
Infinity Headband in Heather Cloud Knit
Infinity Headband in Heather Cloud Knit
Infinity Headband in Heather Cloud Knit
$18.00 $10.80
On sale
Infinity Headband in Mocha Mousse
Infinity Headband in Mocha Mousse
Infinity Headband in Mocha Mousse
$18.00 $10.80
On sale
Infinity Headband in Navy Gingham
Infinity Headband in Navy Gingham
Infinity Headband in Navy Gingham
$18.00 $10.80
New + Limited Edition
Infinity Headband in Oat Latte Knit
Infinity Headband in Oat Latte Knit
Infinity Headband in Oat Latte Knit
$18.00 $10.80
On sale
Lil Effing Clip in Blanc Petal Eyelet
Lil Effing Clip in Blanc Petal Eyelet
Lil Effing Clip in Blanc Petal Eyelet
$32.00 $19.20
On sale
Lil Effing Clip in Blue Petal Eyelet
Lil Effing Clip in Blue Petal Eyelet
Lil Effing Clip in Blue Petal Eyelet
$32.00 $19.20
On sale
Lil Effing Clip in Blueberry
Lil Effing Clip in Blueberry
Lil Effing Clip in Blueberry
$30.00 $18.00
On sale
Lil Effing Clip in Buttercream
Lil Effing Clip in Buttercream
Lil Effing Clip in Buttercream
$30.00 $18.00
On sale
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
$30.00 $18.00
Back In Stock
Lil Effing Clip in Cherry Kiss
Lil Effing Clip in Cherry Kiss
Lil Effing Clip in Cherry Kiss
$30.00 $18.00
On sale
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet
$32.00 $19.20
On sale
Lil Effing Clip in Nightcap
Lil Effing Clip in Nightcap
Lil Effing Clip in Nightcap
$30.00 $18.00
On sale
Lil Effing Clip in Noir
Lil Effing Clip in Noir
Lil Effing Clip in Noir
$30.00 $18.00
On sale
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly
$30.00 $18.00
On sale
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
$30.00 $18.00
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