Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Products

On sale
Darling Scrunchie in Perfect Pink
Darling Scrunchie in Perfect Pink
$12.00 $7.20
On sale
Darling Scrunchie in Rosewood
Darling Scrunchie in Rosewood
Darling Scrunchie in Rosewood
$12.00 $7.20
On sale
Detangling Comb in Blue Sugar
Detangling Comb in Blue Sugar
Detangling Comb in Blue Sugar
$32.00 $19.20
On sale
Detangling Comb in Chantilly
Detangling Comb in Chantilly
Detangling Comb in Chantilly
$32.00 $19.20
On sale
Detangling Comb in Pink Sugar
Detangling Comb in Pink Sugar
Detangling Comb in Pink Sugar
$32.00 $19.20
On sale
Detangling Comb in Tortoise
Detangling Comb in Tortoise
Detangling Comb in Tortoise
$32.00 $19.20
On sale
Dream Crème Toasted Sugar Card Deck
Dream Crème Toasted Sugar Card Deck
Dream Crème Toasted Sugar Playing Cards
$24.00 $14.40
Award Winner
Dream Crème™
Dream Crème™
Dream Crème™
$44.00 $26.40
New + Limited Edition
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
$48.00 $28.80
On sale
Emi Jay Heart Tube Key
Emi Jay Heart Tube Key
Emi Jay Heart Tube Key
$3.00 $1.80
On sale
Eyelet Embroidered Sticker Set
Eyelet Embroidered Sticker Set
$6.00 $3.60
On sale
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
$38.00 $22.80
On sale
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
$38.00 $22.80
On sale
Eyelet Scrunchie in Cherry Blossom
Eyelet Scrunchie in Cherry Blossom
Eyelet Scrunchie in Cherry Blossom
$18.00 $10.80
On sale
Eyelet Scrunchie in Daffodil
Eyelet Scrunchie in Daffodil
Eyelet Scrunchie in Daffodil
$22.00 $13.20
On sale
Eyelet Scrunchie in Daylily
Eyelet Scrunchie in Daylily
Eyelet Scrunchie in Daylily
$22.00 $13.20
On sale
Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
$52.00 $31.20
On sale
Flat Brush in Chantilly
Flat Brush in Chantilly
Flat Brush in Chantilly
$52.00 $31.20
On sale
Flat Brush in Lemon Sugar
Flat Brush in Lemon Sugar
Flat Brush in Lemon Sugar
$52.00 $31.20
On sale
Flat Brush in Lychee Baby
Flat Brush in Lychee Baby
Flat Brush in Lychee Baby
$52.00 $31.20
On sale
Flat Brush in Nightcap
Flat Brush in Nightcap
Flat Brush in Nightcap
$52.00 $31.20
On sale
Flat Brush in Pink Chantilly
Flat Brush in Pink Chantilly
Flat Brush in Pink Chantilly
$52.00 $31.20
On sale
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar
$52.00 $31.20
On sale
Flat Hair Brush in Toasted Sugar
Flat Hair Brush in Toasted Sugar
Flat Brush in Toasted Sugar
$52.00 $31.20
On sale
Flat Brush in Tortoise
Flat Brush in Tortoise
Flat Brush in Tortoise
$52.00 $31.20
Holiday 2026 Sticker Pack
Free Gift: Holiday 2026 Sticker Pack
$0.00
Emi Jay Gift Card
Gift Card
$25.00
On sale
Gingerbread Gingham Shopping Bag
Gingerbread Gingham Shopping Bag
$10.00 $6.00
On sale
Gingham Pouch in Cherry Kiss
Gingham Pouch in Cherry Kiss
Gingham Pouch in Cherry Kiss
$36.00 $21.60
On sale
Gingham Pouch in Powder Blue
Gingham Pouch in Powder Blue
Gingham Pouch in Powder Blue
$36.00 $21.60
On sale
Hair Pin in After Party
Hair Pin in After Party
Hair Pin in After Party
$24.00 $14.40
On sale
Hair Pin in Buttercream
Hair Pin in Buttercream
Hair Pin in Buttercream
$24.00 $14.40
On sale
Hair Pin in Chantilly Wings
Hair Pin in Chantilly Wings
Hair Pin in Chantilly Wings
$29.00 $17.40
On sale
Hair Pin in Cherry Kiss
Hair Pin in Cherry Kiss
Hair Pin in Cherry Kiss
$24.00 $14.40
On sale
Hair Pin in Gold Tiara
Hair Pin in Gold Tiara
Hair Pin in Gold Tiara
$24.00 $14.40
On sale
Hair Pin in Lychee Baby
Hair Pin in Lychee Baby
Hair Pin in Lychee Baby
$24.00 $14.40
On sale
Hair Pin in Noir
Hair Pin in Noir
Hair Pin in Noir
$24.00 $14.40
On sale
Hair Pin in Pink Sugar
Hair Pin in Pink Sugar
$24.00 $14.40
On sale
Hair Pin in Tiara
Hair Pin in Tiara
Hair Pin in Tiara
$24.00 $14.40
On sale
Hair Pin in Tortoise
Hair Pin in Tortoise
Hair Pin in Tortoise
$24.00 $14.40
On sale
Hair Pin in Tortoise Bow
Hair Pin in Tortoise Bow
Hair Pin in Tortoise Bow
$24.00 $14.40
On sale
Hair Pin in Tortoise Hibiscus
Hair Pin in Tortoise Hibiscus
Hair Pin in Tortoise Hibiscus
$24.00 $14.40
On sale
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
$32.00 $19.20
On sale
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
$32.00 $19.20
On sale
Half Moon Clip in Pink Smoke
Half Moon Clip in Pink Smoke
Half Moon Clip in Pink Smoke
$32.00 $19.20
Award Winner
Halo Hair Oil
Halo Hair Oil
Halo Hair Oil
$38.00 $22.80
On sale
Halo Hair Oil Sticker Set
Halo Hair Oil Sticker Set
$6.00 $3.60
On sale
Halo Headband in Black Lace
Halo Headband in Black Lace
Halo Headband in Black Lace
$24.00 $14.40
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