Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

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On sale
Big Effing Clip in Sugar Cube
Big Effing Clip in Sugar Cube
$36.00 $21.60
On sale
Big Effing Clip in Tangerine
Big Effing Clip in Tangerine
Big Effing Clip in Tangerine
$36.00 $21.60
On sale
Sweetheart Clip in Bordeaux Cherry Pie
Sweetheart Clip in Bordeaux Cherry Pie
Sweetheart Clip in Bordeaux Cherry Pie
$36.00 $21.60
On sale
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet
$32.00 $19.20
On sale
Lil Effing Clip in Rose Petal Eyelet
Lil Effing Clip in Rose Petal Eyelet
Lil Effing Clip in Rose Petal Eyelet
$32.00 $19.20
Best Seller
Sweetheart Clip in Pink Angel Food
Sweetheart Clip in Pink Angel Food
Sweetheart Clip in Pink Angel Food
$36.00 $21.60
On sale
Lil Effing Clip in Buttercream
Lil Effing Clip in Buttercream
Lil Effing Clip in Buttercream
$30.00 $18.00
On sale
Big Effing Clip in Pistachio
Big Effing Clip in Pistachio
Big Effing Clip in Pistachio
$36.00 $21.60
On sale
Custom Big Effing Clip
Custom Big Effing Clip
Custom Big Effing Clip
$88.00 $52.80
On sale
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
$36.00 $21.60
On sale
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
$36.00 $21.60
On sale
Big Effing Clip in Hazelnut
Big Effing Clip in Hazelnut
Big Effing Clip in Hazelnut
$36.00 $21.60
On sale
Sweetheart Clip in Cocoa Chantilly Angel Food
Sweetheart Clip in Cocoa Chantilly Angel Food
Sweetheart Clip in Cocoa Chantilly Angel Food
$36.00 $21.60
On sale
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
$30.00 $18.00
Back In Stock
Lil Effing Clip in Cherry Kiss
Lil Effing Clip in Cherry Kiss
Lil Effing Clip in Cherry Kiss
$30.00 $18.00
On sale
Big Effing Clip in Twilight Angel
Big Effing Clip in Twilight Angel
Big Effing Clip in Twilight Angel
$38.00 $22.80
On sale
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
$38.00 $22.80
New + Limited Edition
Sweetheart Clip in Mocha Kiss Gingham
Sweetheart Clip in Mocha Kiss Gingham
Sweetheart Clip in Mocha Kiss Gingham
$36.00 $21.60
New + Limited Edition
Infinity Headband in Oat Latte Knit
Infinity Headband in Oat Latte Knit
Infinity Headband in Oat Latte Knit
$18.00 $10.80
New + Limited Edition
Infinity Headband in Dream Cloud Knit
Infinity Headband in Dream Cloud Knit
Infinity Headband in Dream Cloud Knit
$18.00 $10.80
On sale
Infinity Headband in Heather Cloud Knit
Infinity Headband in Heather Cloud Knit
Infinity Headband in Heather Cloud Knit
$18.00 $10.80
On sale
Flat Hair Brush in Toasted Sugar
Flat Hair Brush in Toasted Sugar
Flat Brush in Toasted Sugar
$52.00 $31.20
On sale
Mini Boar Bristle Brush in Toasted Sugar
Mini Boar Bristle Brush in Toasted Sugar
Mini Boar Bristle Brush in Toasted Sugar
$48.00 $28.80
On sale
Bamboo Paddle Brush in Toasted Sugar
Bamboo Paddle Brush in Toasted Sugar
Bamboo Paddle Brush in Toasted Sugar
$54.00 $32.40
On sale
Infinity Headband in Cookie Crumbs Knit
Infinity Headband in Cookie Crumbs Knit
Infinity Headband in Cookie Crumbs Knit
$18.00 $10.80
On sale
Sweetheart Hair Claw Clip in Cocoa Cashmere
Sweetheart Hair Claw Clip in Cocoa Cashmere
Sweetheart Clip in Cocoa Cashmere
$36.00 $21.60
New + Limited Edition
Popstar Clips in Bedtime Angel
Popstar Clips in Bedtime Angel
Popstar Clips in Bedtime Angel
$34.00 $20.40
On sale
Sweetheart Clip in Vanilla Chai
Sweetheart Clip in Vanilla Chai
Sweetheart Clip in Vanilla Chai
$36.00 $21.60
New + Limited Edition
Cozy Pouch in Cookie Crumbs Knit
Cozy Pouch in Cookie Crumbs Knit
Cozy Pouch in Cookie Crumbs Knit
$38.00 $22.80
Sold Out Last Year!
Big Effing Clip in S’more Love
Big Effing Clip in S’more Love
Big Effing Clip in S’more Love
$38.00 $22.80
New + Limited Edition
Big Effing Clip in Baby Blue S’more Love
Big Effing Clip in Baby Blue S’more Love
Big Effing Clip in Baby Blue S’more Love
$38.00 $22.80
On sale
Sweetheart Clip in Cuddle Me Gingham
Sweetheart Clip in Cuddle Me Gingham
Sweetheart Clip in Cuddle Me Gingham
$36.00 $21.60
On sale
Sweetheart Hair Claw Clip in Toasted Teddy
Sweetheart Hair Claw Clip in Toasted Teddy
Sweetheart Clip in Toasted Teddy
$36.00 $21.60
On sale
Big Effing Clip in Marshmallow and Creme
Big Effing Clip in Marshmallow and Creme
Big Effing Clip in Marshmallow and Creme
$36.00 $21.60
New + Limited Edition
Sweetheart Clip in Cozy Cloud Gingham
Sweetheart Clip in Cozy Cloud Gingham
Sweetheart Clip in Cozy Cloud Gingham
$36.00 $21.60
New + Limited Edition
Big Effing Clip in Cozy Cloud Gingham
Big Effing Clip in Cozy Cloud Gingham
Big Effing Clip in Cozy Cloud Gingham
$36.00 $21.60
New + Limited Edition
Sweetheart Clip in Dream Cloud Teddy
Sweetheart Clip in Dream Cloud Teddy
Sweetheart Clip in Dream Cloud Teddy
$36.00 $21.60
New + Limited Edition
Big Effing Clip in Gingerbread Gingham
Big Effing Clip in Gingerbread Gingham
Big Effing Clip in Gingerbread Gingham
$36.00 $21.60
New + Limited Edition
Big Effing Clip in Milk and Cookies
Big Effing Clip in Milk and Cookies
Big Effing Clip in Milk and Cookies
$36.00 $21.60
More Colors Available
The Slickback Bundle in Pink Sugar
The Slickback Bundle in Pink Sugar
The Slick Back Bundle
$120.00 $72.00
Best Seller
Sweetheart Clip in Soufflé
Sweetheart Clip in Soufflé
Sweetheart Clip in Soufflé
$36.00 $21.60
On sale
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
$48.00 $28.80
On sale
Lil Effing Clip in Noir
Lil Effing Clip in Noir
Lil Effing Clip in Noir
$30.00 $18.00
On sale
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
$72.00 $43.20
Award Winner
Big Effing Clip in Blush Polka Dot
Big Effing Clip in Blush Polka Dot
Big Effing Clip in Blush Polka Dot
$36.00 $21.60
On sale
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
$30.00 $18.00
Award Winner
Dream Crème™
Dream Crème™
Dream Crème™
$44.00 $26.40
On sale
Big Effing Clip in Morning Angel
Big Effing Clip in Morning Angel
Big Effing Clip in Morning Angel
$38.00 $22.80
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