Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

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On sale
Ponytail Barrette in Tortoise Cherry
Ponytail Barrette in Tortoise Cherry
Ponytail Barrette in Tortoise Cherry
$29.00 $17.40
On sale
Midi Super Bloom Clip in Dragonfruit
Midi Super Bloom Clip in Dragonfruit
Midi Super Bloom Clip in Dragonfruit
$14.00 $8.40
On sale
Midi Blossom Clip in Sangria Bloom
Midi Blossom Clip in Sangria Bloom
Midi Blossom Clip in Sangria Bloom
$14.00 $8.40
On sale
Hair Pin in Noir
Hair Pin in Noir
Hair Pin in Noir
$24.00 $14.40
On sale
Hair Pin in Buttercream
Hair Pin in Buttercream
Hair Pin in Buttercream
$24.00 $14.40
On sale
Darling Scrunchie in Perfect Pink
Darling Scrunchie in Perfect Pink
$12.00 $7.20
On sale
Sweet Dreams Silk Scrunchie in Night Owl
Sweet Dreams Silk Scrunchie in Night Owl
Sweet Dreams Silk Scrunchie in Night Owl
$32.00 $19.20
On sale
Midi Super Bloom Clip in Starfruit
Midi Super Bloom Clip in Starfruit
Midi Super Bloom Clip in Starfruit
$14.00 $8.40
On sale
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
$32.00 $19.20
On sale
Hair Pin in Cherry Kiss
Hair Pin in Cherry Kiss
Hair Pin in Cherry Kiss
$24.00 $14.40
On sale
Super Bloom Clip in Beach Club
Super Bloom Clip in Beach Club
Super Bloom Clip in Beach Club
$16.00 $9.60
On sale
Pointelle Headband in Azure
Pointelle Headband in Azure
Pointelle Headband in Azure
$18.00 $10.80
On sale
Midi Blossom Clip in Peach Bloom
Midi Blossom Clip in Peach Bloom
Midi Blossom Clip in Peach Bloom
$14.00 $8.40
On sale
Heartbreaker Clip in Lilac Smoke
Heartbreaker Clip in Lilac Smoke
Heartbreaker Clip in Lilac Smoke
$30.00 $18.00
On sale
Sweetheart Clip in Coconut Berry Dot
Sweetheart Clip in Coconut Berry Dot
Sweetheart Clip in Coconut Berry Dot
$36.00 $21.60
On sale
Styling Brush in Lemon Sugar
Styling Brush in Lemon Sugar
Styling Brush in Lemon Sugar
$29.00 $17.40
On sale
Ponytail Barrette in Grey Smoke
Ponytail Barrette in Grey Smoke
Ponytail Barrette in Grey Smoke
$29.00 $17.40
On sale
Pointelle Headband in Blossom
Pointelle Headband in Blossom
Pointelle Headband in Blossom
$18.00 $10.80
On sale
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly
$22.00 $13.20
On sale
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
$32.00 $19.20
On sale
Custom Paddle Brush
Custom Paddle Brush
Custom Paddle Brush
$140.00 $84.00
On sale
Custom Flat Brush
Custom Flat Brush
Custom Flat Brush
$138.00 $82.80
On sale
Flat Brush in Lychee Baby
Flat Brush in Lychee Baby
Flat Brush in Lychee Baby
$52.00 $31.20
On sale
Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
$52.00 $31.20
On sale
Baby Super Bloom Clip Set in Dragonfruit
Baby Super Bloom Clip Set in Dragonfruit
Baby Super Bloom Clip Set in Dragonfruit
$14.00 $8.40
On sale
Styling Brush in Toasted Sugar
Styling Brush in Toasted Sugar
Styling Brush in Toasted Sugar
$29.00 $17.40
On sale
Popstar Clips in Italian Ice
Popstar Clips in Italian Ice
Popstar Clips in Italian Ice
$34.00 $20.40
On sale
Pointelle Headband in Milk
Pointelle Headband in Milk
Pointelle Headband in Milk
$18.00 $10.80
On sale
Flat Brush in Lemon Sugar
Flat Brush in Lemon Sugar
Flat Brush in Lemon Sugar
$52.00 $31.20
On sale
Baby Heart Clip Set in Sweet
Baby Heart Clip Set in Sweet
Baby Heart Clip Set in Sweet
$14.00 $8.40
On sale
Mini Boar Bristle Brush in Lychee Baby
Mini Boar Bristle Brush in Lychee Baby
Mini Boar Bristle Brush in Lychee Baby
$48.00 $28.80
On sale
Baby Super Bloom Clip Set in Jelly Lemon
Baby Super Bloom Clip Set in Jelly Lemon
Baby Super Bloom Clip Set in Jelly Lemon
$14.00 $8.40
On sale
Super Bloom Clip in Peach Spritz
Super Bloom Clip in Peach Spritz
Super Bloom Clip in Peach Spritz
$16.00 $9.60
On sale
Ponytail Barrette in Tortoise Heart
Ponytail Barrette in Tortoise Heart
Ponytail Barrette in Tortoise Heart
$29.00 $17.40
On sale
Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
$29.00 $17.40
On sale
Bamboo Paddle Brush in Lychee Baby
Bamboo Paddle Brush in Lychee Baby
Bamboo Paddle Brush in Lychee Baby
$54.00 $32.40
On sale
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar
$29.00 $17.40
On sale
Starlet Headband in Chantilly
Starlet Headband in Chantilly
Starlet Headband in Chantilly
$34.00 $20.40
On sale
Popstar Clips in Hibiscus Beach
Popstar Clips in Hibiscus Beach
Popstar Clips in Hibiscus Beach
$18.00 $10.80
On sale
Hair Pin in Tortoise Hibiscus
Hair Pin in Tortoise Hibiscus
Hair Pin in Tortoise Hibiscus
$24.00 $14.40
On sale
Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
$54.00 $32.40
On sale
Baby Super Bloom Clip Set in Rose Pearl
Baby Super Bloom Clip Set in Rose Pearl
Baby Super Bloom Clip Set in Rose Pearl
$14.00 $8.40
On sale
Petite Clip in Blueberry
Petite Clip in Blueberry
Petite Clip in Blueberry
$22.00 $13.20
On sale
Big Effing Clip in Lychee Hibiscus
Big Effing Clip in Lychee Hibiscus
Big Effing Clip in Lychee Hibiscus
$38.00 $22.80
On sale
Baby Super Bloom Clip Set in Jelly Cloud
Baby Super Bloom Clip Set in Jelly Cloud
Baby Super Bloom Clip Set in Jelly Cloud
$14.00 $8.40
On sale
Mini Boar Bristle Brush in Lemon Sugar
Mini Boar Bristle Brush in Lemon Sugar
Mini Boar Bristle Brush in Lemon Sugar
$48.00 $28.80
On sale
Super Bloom Clip in Coconut
Super Bloom Clip in Coconut
Super Bloom Clip in Coconut
$16.00 $9.60
On sale
Popstar Clips in High Maintenance
Popstar Clips in High Maintenance
Popstar Clips in High Maintenance
$34.00 $20.40
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