Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

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On sale
Hair Pin in Tortoise
Hair Pin in Tortoise
Hair Pin in Tortoise
$24.00 $14.40
On sale
Bamboo Paddle Brush in Blue Sugar
Bamboo Paddle Brush in Blue Sugar
Bamboo Paddle Brush in Blue Sugar
$54.00 $32.40
On sale
Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
$48.00 $28.80
On sale
Baby Super Bloom Clip Set in Jelly Peach
Baby Super Bloom Clip Set in Jelly Peach
Baby Super Bloom Clip Set in Jelly Peach
$14.00 $8.40
On sale
Super Bloom Clip in Guava
Super Bloom Clip in Guava
Super Bloom Clip in Guava
$16.00 $9.60
On sale
Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
$48.00 $28.80
On sale
Big Effing Clip in Bride
Big Effing Clip in Bride
$88.00 $52.80
On sale
Petite Clip in Noir
Petite Clip in Noir
Petite Clip in Noir
$22.00 $13.20
On sale
Flat Brush in Tortoise
Flat Brush in Tortoise
Flat Brush in Tortoise
$52.00 $31.20
On sale
Sweetheart Clip in Palm Blossom
Sweetheart Clip in Palm Blossom
Sweetheart Clip in Palm Blossom
$36.00 $21.60
On sale
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
$48.00 $28.80
On sale
Sweetheart Clip in Pink Cherry Pie
Sweetheart Clip in Pink Cherry Pie
Sweetheart Clip in Pink Cherry Pie
$36.00 $21.60
On sale
Big Effing Clip in Citrus Polka Dot
Big Effing Clip in Citrus Polka Dot
Big Effing Clip in Citrus Polka Dot
$36.00 $21.60
On sale
Sweetheart Clip in Tea Party
Sweetheart Clip in Tea Party
Sweetheart Clip in Tea Party
$36.00 $21.60
On sale
Petite Clip in Toasted
Petite Clip in Toasted
Petite Clip in Toasted
$22.00 $13.20
On sale
Sweetheart Clip in Citrus Baby Bloom
Sweetheart Clip in Citrus Baby Bloom
Sweetheart Clip in Citrus Baby Bloom
$36.00 $21.60
On sale
Super Bloom Clip in Rose Pearl
Super Bloom Clip in Rose Pearl
$16.00 $9.60
On sale
Popstar Clips in Sweet Berry Dot
Popstar Clips in Sweet Berry Dot
Popstar Clips in Sweet Berry Dot
$34.00 $20.40
On sale
Petite Clip in Cherry Kiss
Petite Clip in Cherry Kiss
Petite Clip in Cherry Kiss
$22.00 $13.20
On sale
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly
$30.00 $18.00
On sale
Bamboo Paddle Brush in Tortoise
Bamboo Paddle Brush in Tortoise
Bamboo Paddle Brush in Tortoise
$54.00 $32.40
On sale
Sweetheart Clip in Lychee Berry Dot
Sweetheart Clip in Lychee Berry Dot
Sweetheart Clip in Lychee Berry Dot
$36.00 $21.60
On sale
Petite Clip in Buttercream
Petite Clip in Buttercream
$22.00 $13.20
On sale
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar
$52.00 $31.20
On sale
Sweetheart Clip in Cherry Pie
Sweetheart Clip in Cherry Pie
Sweetheart Clip in Cherry Pie
$36.00 $21.60
On sale
Mini Cloud Clip in Grey Smoke
Mini Cloud Clip in Grey Smoke
Mini Cloud Clip in Grey Smoke
$28.00 $16.80
On sale
Sweetheart Clip in Cloud Kiss
Sweetheart Clip in Cloud Kiss
Sweetheart Clip in Cloud Kiss
$36.00 $21.60
On sale
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Clips in Soft n Sweet
$34.00 $20.40
On sale
Popstar Clips in Amour Noir
Popstar Clips in Amour Noir
$34.00 $20.40
On sale
Big Effing Clip in Tortoise Hibiscus
Big Effing Clip in Tortoise Hibiscus
Big Effing Clip in Tortoise Hibiscus
$38.00 $22.80
On sale
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise
$48.00 $28.80
On sale
Sweetheart Clip in Blue Ribbon
Sweetheart Clip in Blue Ribbon
Sweetheart Clip in Blue Ribbon
$36.00 $21.60
On sale
Mini Bamboo Brush in Toasted Sugar
Mini Bamboo Brush in Toasted Sugar
Mini Bamboo Paddle Brush in Toasted Sugar
$42.00 $25.20
Best Seller
Sweetheart Clip in Pink Pixie
Sweetheart Clip in Pink Pixie
Sweetheart Clip in Pink Pixie
$36.00 $21.60
On sale
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
$18.00 $10.80
On sale
Big Effing Clip in Beach Club
Big Effing Clip in Beach Club
Big Effing Clip in Beach Club
$38.00 $22.80
On sale
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna
$36.00 $21.60
On sale
Big Effing Clip in Lavender
Big Effing Clip in Lavender
$36.00 $21.60
On sale
Sweetheart Clip in Berry Beach Club
Sweetheart Clip in Berry Beach Club
Sweetheart Clip in Berry Beach Club
$36.00 $21.60
On sale
Big Effing Clip in Blue Crush
Big Effing Clip in Blue Crush
Big Effing Clip in Blue Crush
$36.00 $21.60
On sale
Big Effing Clip in Earl Grey
Big Effing Clip in Earl Grey
Big Effing Clip in Earl Grey
$36.00 $21.60
Award Winner
Award Winner
Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
$54.00 $32.40
On sale
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
$36.00 $21.60
On sale
Petite Clip in Tortoise
Petite Clip in Tortoise
$22.00 $13.20
On sale
Cloud Popstar Clips in Angel Wish
Cloud Popstar Clips in Angel Wish
Cloud Popstar Clips in Angel Wish
$18.00 $10.80
Best Seller
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
$48.00 $28.80
On sale
Big Effing Clip in Leche
Big Effing Clip in Leche
Big Effing Clip in Leche
$36.00 $21.60
On sale
Big Effing Clip in Doe
Big Effing Clip in Doe
Big Effing Clip in Doe
$36.00 $21.60
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