Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

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Award Winner
Halo Hair Oil
Halo Hair Oil
Halo Hair Oil
$38.00 $22.80
Award Winner
Big Effing Clip in Lychee Baby
Big Effing Clip in Lychee Baby
Big Effing Clip in Lychee Baby
$36.00 $21.60
On sale
Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
$36.00 $21.60
On sale
Big Effing Clip Hair Claw in Noir Polka Dot
Big Effing Clip Hair Claw in Noir Polka Dot
Big Effing Clip in Noir Polka Dot
$36.00 $21.60
Limited Edition
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
$68.00 $40.80
On sale
Big Effing Clip in Toasted
Big Effing Clip in Toasted
Big Effing Clip in Toasted
$36.00 $21.60
Award Winner
Heavenly Hair Milk™
Heavenly Hair Milk™
Heavenly Hair Milk™
$40.00 $24.00
On sale
Big Effing Clip in Noir
Big Effing Clip in Noir
Big Effing Clip in Noir
$36.00 $21.60
Sold Out Last Year!
Sweet and Sleek Styling Gift Set in Pink Sugar
Sweet and Sleek Styling Gift Set in Pink Sugar
Sweet and Sleek Styling Gift Set in Pink Sugar
$86.00 $51.60
On sale
Lil Effing Clip in Blueberry
Lil Effing Clip in Blueberry
Lil Effing Clip in Blueberry
$30.00 $18.00
Award Winner
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
$24.00 $14.40
Award Winner
Big Effing Clip in Blueberry
Big Effing Clip in Blueberry
$36.00 $21.60
Award Winner
Angel Hold Styling Cream
Angel Hold Styling Cream
Angel Hold™ Styling Cream
$34.00 $20.40
Award Winner
Big Effing Clip in Cherry Kiss
Big Effing Clip in Cherry Kiss
Big Effing Clip in Cherry Kiss
$36.00 $21.60
On sale
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
$24.00 $14.40
Award Winner
Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$36.00 $21.60
Award Winner
Angelstick®
Angelstick®
Angelstick®
$38.00 $22.80
Back In Stock
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
$30.00 $18.00
New + Limited Edition
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
$48.00 $28.80
Award Winner
Big Effing Clip in Tortoise
Big Effing Clip in Tortoise
Big Effing Clip in Tortoise
$36.00 $21.60
Sold Out Last Year!
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist™ in Toasted Sugar
$24.00 $14.40
On sale
Cosa Ceramica x Emi Jay Vanity Tray in Pink Daisy
Cosa Ceramica x Emi Jay Vanity Tray in Pink Daisy
Cosa Ceramica x Emi Jay Vanity Tray
$175.00 $105.00
New + Limited Edition
Cozy Pouch in Dream Cloud Knit
Cozy Pouch in Dream Cloud Knit
Cozy Pouch in Dream Cloud Knit
$38.00 $22.80
New + Limited Edition
On The Way Vanity Case in Dream Cloud Blue
On The Way Vanity Case in Dream Cloud Blue
On The Way Vanity Case in Dream Cloud Blue
$70.00 $42.00
New + Limited Edition
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
$70.00 $42.00
New + Limited Edition
Sweet Dreams Eye Mask in Dream Cloud Knit
Sweet Dreams Eye Mask in Dream Cloud Knit
Sweet Dreams Eye Mask in Dream Cloud Knit
$44.00 $26.40
New + Limited Edition
Sweet Dreams Eye Mask in Heather Cloud Knit
Sweet Dreams Eye Mask in Heather Cloud Knit
Sweet Dreams Eye Mask in Heather Cloud Knit
$44.00 $26.40
On sale
Cozy Scrunchie in Dream Cloud Knit
Cozy Scrunchie in Dream Cloud Knit
Cozy Scrunchie in Dream Cloud Knit
$16.00 $9.60
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
Cozy Scrunchie in Heather Cloud Knit
Cozy Scrunchie in Heather Cloud Knit
$16.00 $9.60
On sale
Cozy Scrunchie in Cookie Crumbs Knit
Cozy Scrunchie in Cookie Crumbs Knit
Cozy Scrunchie in Cookie Crumbs Knit
$16.00 $9.60
On sale
Cozy Scrunchie in Oat Latte Knit
Cozy Scrunchie in Oat Latte Knit
Cozy Scrunchie in Oat Latte Knit
$16.00 $9.60
New + Limited Edition
Heavenly Hair Towel in Toasted Sugar
Heavenly Hair Towel in Toasted Sugar
Heavenly Hair Towel in Toasted Sugar
$38.00 $22.80
On sale
Holiday 2026 Sticker Pack
Holiday 2026 Sticker Pack
$6.00 $3.60
On sale
Dream Crème Toasted Sugar Card Deck
Dream Crème Toasted Sugar Card Deck
Dream Crème Toasted Sugar Playing Cards
$24.00 $14.40
On sale
Bedtime Angel Socks
Bedtime Angel Socks
Bedtime Angel Socks
$18.00 $10.80
New + Limited Edition
Sweet and Sleek Styling Gift Set in Snow Sugar
Sweet and Sleek Styling Gift Set in Snow Sugar
Sweet and Sleek Styling Gift Set in Snow Sugar
$86.00 $51.60
Award Winner
New + Limited Edition
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set
$94.00 $56.40
Save 16%Exclusive
The Toasted Sugar Bundle Aura Hair + Body Mist + Dream Crème
The Toasted Sugar Bundle Aura Hair + Body Mist + Dream Crème
The Toasted Sugar™ Bundle
$72.00 $43.20
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