Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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Featured

New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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Featured

olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Products

On sale
Big Effing Clip Hair Claw in Blanc Polka Dot
Big Effing Clip Hair Claw in Blanc Polka Dot
Big Effing Clip in Blanc Polka Dot
$36.00 $21.60
On sale
Big Effing Clip in Blue Crush
Big Effing Clip in Blue Crush
Big Effing Clip in Blue Crush
$36.00 $21.60
On sale
Big Effing Clip in Blue Dream
Big Effing Clip in Blue Dream
Big Effing Clip in Blue Dream
$36.00 $21.60
On sale
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Blue Sugar
Big Effing Clip in Blue Sugar
$36.00 $21.60
Award Winner
Big Effing Clip in Blueberry
Big Effing Clip in Blueberry
$36.00 $21.60
Award Winner
Big Effing Clip in Blush Polka Dot
Big Effing Clip in Blush Polka Dot
Big Effing Clip in Blush Polka Dot
$36.00 $21.60
On sale
Big Effing Clip in Bordeaux
Big Effing Clip in Bordeaux
Big Effing Clip in Bordeaux
$36.00 $21.60
On sale
Big Effing Clip in Bride
Big Effing Clip in Bride
$88.00 $52.80
Award Winner
Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$36.00 $21.60
On sale
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
$36.00 $21.60
On sale
Big Effing Clip in Cherry Gingham
Big Effing Clip in Cherry Gingham
Big Effing Clip in Cherry Gingham
$36.00 $21.60
Award Winner
Big Effing Clip in Cherry Kiss
Big Effing Clip in Cherry Kiss
Big Effing Clip in Cherry Kiss
$36.00 $21.60
On sale
Big Effing Clip in Cherry Polka Dot
Big Effing Clip in Cherry Polka Dot
Big Effing Clip in Cherry Polka Dot
$36.00 $21.60
On sale
Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
$36.00 $21.60
On sale
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Citrus Polka Dot
Big Effing Clip in Citrus Polka Dot
Big Effing Clip in Citrus Polka Dot
$36.00 $21.60
New + Limited Edition
Big Effing Clip in Cozy Cloud Gingham
Big Effing Clip in Cozy Cloud Gingham
Big Effing Clip in Cozy Cloud Gingham
$36.00 $21.60
On sale
Big Effing Clip in Doe
Big Effing Clip in Doe
Big Effing Clip in Doe
$36.00 $21.60
On sale
Big Effing Clip in Earl Grey
Big Effing Clip in Earl Grey
Big Effing Clip in Earl Grey
$36.00 $21.60
On sale
Big Effing Clip in Everyday Angel
Big Effing Clip in Everyday Angel
Big Effing Clip in Everyday Angel
$38.00 $22.80
On sale
Big Effing Clip Hair Claw in Fireside
Big Effing Clip Hair Claw in Fireside
Big Effing Clip in Fireside
$36.00 $21.60
New + Limited Edition
Big Effing Clip in Gingerbread Gingham
Big Effing Clip in Gingerbread Gingham
Big Effing Clip in Gingerbread Gingham
$36.00 $21.60
On sale
Big Effing Clip in Hazelnut
Big Effing Clip in Hazelnut
Big Effing Clip in Hazelnut
$36.00 $21.60
On sale
Big Effing Clip in Lavender
Big Effing Clip in Lavender
$36.00 $21.60
On sale
Big Effing Clip in Leche
Big Effing Clip in Leche
Big Effing Clip in Leche
$36.00 $21.60
On sale
Big Effing Clip in Lemon Gelato
Big Effing Clip in Lemon Gelato
Big Effing Clip in Lemon Gelato
$38.00 $22.80
On sale
Big Effing Clip in Lemon Sugar
Big Effing Clip in Lemon Sugar
Big Effing Clip in Lemon Sugar
$36.00 $21.60
Award Winner
Big Effing Clip in Lychee Baby
Big Effing Clip in Lychee Baby
Big Effing Clip in Lychee Baby
$36.00 $21.60
On sale
Big Effing Clip in Lychee Hibiscus
Big Effing Clip in Lychee Hibiscus
Big Effing Clip in Lychee Hibiscus
$38.00 $22.80
On sale
Big Effing Clip in Marshmallow and Creme
Big Effing Clip in Marshmallow and Creme
Big Effing Clip in Marshmallow and Creme
$36.00 $21.60
New + Limited Edition
Big Effing Clip in Milk and Cookies
Big Effing Clip in Milk and Cookies
Big Effing Clip in Milk and Cookies
$36.00 $21.60
On sale
Big Effing Clip in Morning Angel
Big Effing Clip in Morning Angel
Big Effing Clip in Morning Angel
$38.00 $22.80
On sale
Big Effing Clip in Navy Gingham
Big Effing Clip in Navy Gingham
Big Effing Clip in Navy Gingham
$36.00 $21.60
On sale
Big Effing Clip in Nightcap
Big Effing Clip in Nightcap
Big Effing Clip in Nightcap
$36.00 $21.60
On sale
Big Effing Clip in Noir
Big Effing Clip in Noir
Big Effing Clip in Noir
$36.00 $21.60
On sale
Big Effing Clip Hair Claw in Noir Polka Dot
Big Effing Clip Hair Claw in Noir Polka Dot
Big Effing Clip in Noir Polka Dot
$36.00 $21.60
On sale
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
$36.00 $21.60
On sale
Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
$36.00 $21.60
On sale
Big Effing Clip in Pink Sugar
Big Effing Clip in Pink Sugar
Big Effing Clip in Pink Sugar
$36.00 $21.60
On sale
Big Effing Clip in Pistachio
Big Effing Clip in Pistachio
Big Effing Clip in Pistachio
$36.00 $21.60
On sale
Big Effing Clip in Polka Dot Darling
Big Effing Clip in Polka Dot Darling
Big Effing Clip in Polka Dot Darling
$42.00 $25.20
On sale
Big Effing Clip in Pool Boy
Big Effing Clip in Pool Boy
Big Effing Clip in Pool Boy
$36.00 $21.60
On sale
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Sugar Cookie
Big Effing Clip in Sugar Cookie
Big Effing Clip in Sugar Cookie
$38.00 $22.80
On sale
Big Effing Clip in Sugar Cube
Big Effing Clip in Sugar Cube
$36.00 $21.60
Sold Out Last Year!
Big Effing Clip in S’more Love
Big Effing Clip in S’more Love
Big Effing Clip in S’more Love
$38.00 $22.80
On sale
Big Effing Clip in Tangerine
Big Effing Clip in Tangerine
Big Effing Clip in Tangerine
$36.00 $21.60
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