Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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Featured

olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Gifts

explore gifts and limited edition items for yourself or someone you love.

On sale
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
$32.00 $19.20
On sale
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
$32.00 $19.20
On sale
Mini Cloud Clip in Pink Smoke
Mini Cloud Clip in Pink Smoke
Mini Cloud Clip in Pink Smoke
$28.00 $16.80
On sale
Mini Cloud Clip in Grey Smoke
Mini Cloud Clip in Grey Smoke
Mini Cloud Clip in Grey Smoke
$28.00 $16.80
On sale
Mini Cloud Clip in Lilac Smoke
Mini Cloud Clip in Lilac Smoke
Mini Cloud Clip in Lilac Smoke
$28.00 $16.80
On sale
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
$36.00 $21.60
On sale
Heartbreaker Clip in Pink Smoke
Heartbreaker Clip in Pink Smoke
Heartbreaker Clip in Pink Smoke
$30.00 $18.00
On sale
Heartbreaker Clip in Grey Smoke
Heartbreaker Clip in Grey Smoke
Heartbreaker Clip in Grey Smoke
$30.00 $18.00
On sale
Heartbreaker Clip in Lilac Smoke
Heartbreaker Clip in Lilac Smoke
Heartbreaker Clip in Lilac Smoke
$30.00 $18.00
On sale
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Clips in Soft n Sweet
$34.00 $20.40
On sale
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
$18.00 $10.80
On sale
Cloud Popstar Clips in Angel Wish
Cloud Popstar Clips in Angel Wish
Cloud Popstar Clips in Angel Wish
$18.00 $10.80
On sale
Ponytail Barrette in Grey Smoke
Ponytail Barrette in Grey Smoke
Ponytail Barrette in Grey Smoke
$29.00 $17.40
On sale
On The Way Vanity Case
On The Way Vanity Case
On The Way Vanity Case
$70.00 $42.00
On sale
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
$36.00 $21.60
On sale
Limited Edition Angel Phone Grip
Limited Edition Angel Phone Grip
Limited Edition Angel Phone Grip
$14.00 $8.40
Limited Edition
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
$68.00 $40.80
On sale
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
$48.00 $28.80
More Colors Available
The Slickback Bundle in Pink Sugar
The Slickback Bundle in Pink Sugar
The Slick Back Bundle
$120.00 $72.00
Award Winner
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
$24.00 $14.40
Award Winner
Big Effing Clip in Blush Polka Dot
Big Effing Clip in Blush Polka Dot
Big Effing Clip in Blush Polka Dot
$36.00 $21.60
On sale
Super Bloom Clip in Peach Spritz
Super Bloom Clip in Peach Spritz
Super Bloom Clip in Peach Spritz
$16.00 $9.60
On sale
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
$38.00 $22.80
On sale
Terry Pouch in Lychee Baby
Terry Pouch in Lychee Baby
Terry Pouch in Lychee Baby
$36.00 $21.60
On sale
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
$72.00 $43.20
On sale
Aura Hair + Body Mist™ Keychain
Aura Hair + Body Mist™ Keychain
Aura Hair + Body Mist™ Keychain
$28.00 $16.80
Award Winner
Big Effing Clip in Lychee Baby
Big Effing Clip in Lychee Baby
Big Effing Clip in Lychee Baby
$36.00 $21.60
On sale
Head Scarf in Citrine
Head Scarf in Citrine
Head Scarf in Citrine
$22.00 $13.20
On sale
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
$38.00 $22.80
New + Limited Edition
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
$70.00 $42.00
New + Limited Edition
Sweet and Sleek Styling Gift Set in Snow Sugar
Sweet and Sleek Styling Gift Set in Snow Sugar
Sweet and Sleek Styling Gift Set in Snow Sugar
$86.00 $51.60
Award Winner
New + Limited Edition
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set
$94.00 $56.40
Save 16%Exclusive
The Toasted Sugar Bundle Aura Hair + Body Mist + Dream Crème
The Toasted Sugar Bundle Aura Hair + Body Mist + Dream Crème
The Toasted Sugar™ Bundle
$72.00 $43.20
On sale
Big Effing Clip in Blanc Fleur Eyelet
Big Effing Clip in Blanc Fleur Eyelet
Big Effing Clip in Blanc Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
$38.00 $22.80
On sale
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
$38.00 $22.80
On sale
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet
$32.00 $19.20
On sale
Pointelle Headband in Milk
Pointelle Headband in Milk
Pointelle Headband in Milk
$18.00 $10.80
On sale
Pointelle Headband in Azure
Pointelle Headband in Azure
Pointelle Headband in Azure
$18.00 $10.80
On sale
Pointelle Headband in Blossom
Pointelle Headband in Blossom
Pointelle Headband in Blossom
$18.00 $10.80
On sale
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
$38.00 $22.80
On sale
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
$38.00 $22.80
On sale
Cosa Ceramica x Emi Jay Vanity Tray in Pink Daisy
Cosa Ceramica x Emi Jay Vanity Tray in Pink Daisy
Cosa Ceramica x Emi Jay Vanity Tray
$175.00 $105.00
New + Limited Edition
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
$48.00 $28.80
New + Limited Edition
Cozy Pouch in Cookie Crumbs Knit
Cozy Pouch in Cookie Crumbs Knit
Cozy Pouch in Cookie Crumbs Knit
$38.00 $22.80
New + Limited Edition
Cozy Pouch in Dream Cloud Knit
Cozy Pouch in Dream Cloud Knit
Cozy Pouch in Dream Cloud Knit
$38.00 $22.80
New + Limited Edition
On The Way Vanity Case in Dream Cloud Blue
On The Way Vanity Case in Dream Cloud Blue
On The Way Vanity Case in Dream Cloud Blue
$70.00 $42.00
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