Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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Featured

olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Gifts

explore gifts and limited edition items for yourself or someone you love.

On sale
Lil Effing Clip in Toasted
Lil Effing Clip in Toasted
Lil Effing Clip in Toasted
$30.00 $18.00
On sale
Lil Effing Clip in Blueberry
Lil Effing Clip in Blueberry
Lil Effing Clip in Blueberry
$30.00 $18.00
On sale
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
$30.00 $18.00
Back In Stock
Lil Effing Clip in Cherry Kiss
Lil Effing Clip in Cherry Kiss
Lil Effing Clip in Cherry Kiss
$30.00 $18.00
Award Winner
Halo Hair Oil
Halo Hair Oil
Halo Hair Oil
$38.00 $22.80
On sale
Iconic Velvet Bow Barrette in Noir
Iconic Velvet Bow Barrette in Noir
Iconic Velvet Bow Barrette in Noir
$22.00 $13.20
On sale
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
$32.00 $19.20
On sale
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve
$22.00 $13.20
On sale
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
$22.00 $13.20
On sale
Mini Iconic Velvet Bow Barrette in Noir
Mini Iconic Velvet Bow Barrette in Noir
Mini Iconic Velvet Bow Barrette in Noir
$22.00 $13.20
On sale
Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
$36.00 $21.60
On sale
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly
$30.00 $18.00
On sale
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly
$22.00 $13.20
On sale
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly
$29.00 $17.40
On sale
Sweetheart Clip in Bordeaux Cherry Pie
Sweetheart Clip in Bordeaux Cherry Pie
Sweetheart Clip in Bordeaux Cherry Pie
$36.00 $21.60
On sale
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
$24.00 $14.40
Award Winner
Heavenly Hair Milk™
Heavenly Hair Milk™
Heavenly Hair Milk™
$40.00 $24.00
On sale
Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
$54.00 $32.40
On sale
Flat Brush in Lemon Sugar
Flat Brush in Lemon Sugar
Flat Brush in Lemon Sugar
$52.00 $31.20
On sale
Mini Boar Bristle Brush in Lemon Sugar
Mini Boar Bristle Brush in Lemon Sugar
Mini Boar Bristle Brush in Lemon Sugar
$48.00 $28.80
On sale
Styling Brush in Lemon Sugar
Styling Brush in Lemon Sugar
Styling Brush in Lemon Sugar
$29.00 $17.40
On sale
Eyelet Scrunchie in Daylily
Eyelet Scrunchie in Daylily
Eyelet Scrunchie in Daylily
$22.00 $13.20
On sale
Heavenly Hair Towel in Buttercup
Heavenly Hair Towel in Buttercup
Heavenly Hair Towel in Buttercup
$38.00 $22.80
On sale
Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
$34.00 $20.40
On sale
Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
$34.00 $20.40
On sale
Popstar Clips in Italian Ice
Popstar Clips in Italian Ice
Popstar Clips in Italian Ice
$34.00 $20.40
On sale
Big Effing Clip in Cherry Polka Dot
Big Effing Clip in Cherry Polka Dot
Big Effing Clip in Cherry Polka Dot
$36.00 $21.60
On sale
Ponytail Barrette in Tortoise Cherry
Ponytail Barrette in Tortoise Cherry
Ponytail Barrette in Tortoise Cherry
$29.00 $17.40
On sale
Ponytail Barrette in Blue Cherry Picnic
Ponytail Barrette in Blue Cherry Picnic
Ponytail Barrette in Blue Cherry Picnic
$29.00 $17.40
On sale
Hair Pin in Buttercream
Hair Pin in Buttercream
Hair Pin in Buttercream
$24.00 $14.40
On sale
Hair Pin in Cherry Kiss
Hair Pin in Cherry Kiss
Hair Pin in Cherry Kiss
$24.00 $14.40
On sale
Hair Pin in Noir
Hair Pin in Noir
Hair Pin in Noir
$24.00 $14.40
On sale
Hair Pin in Pink Sugar
Hair Pin in Pink Sugar
$24.00 $14.40
Sold Out Last Year!
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist™ in Toasted Sugar
$24.00 $14.40
On sale
Popstar Creaseless Hair Clips in Pink Aura
Popstar Creaseless Hair Clips in Pink Aura
Angel Wing Popstar Clips in Pink Aura
$34.00 $20.40
On sale
Hair Pin in Tortoise
Hair Pin in Tortoise
Hair Pin in Tortoise
$24.00 $14.40
On sale
Bow Barrette in Fireside
Bow Barrette in Fireside
Bow Barrette in Fireside
$22.00 $13.20
On sale
Iconic Velvet Bow Barrette in Mocha Mousse
Iconic Velvet Bow Barrette in Mocha Mousse
Iconic Velvet Bow Barrette in Mocha Mousse
$22.00 $13.20
Sold Out Last Year!
Sweet and Sleek Styling Gift Set in Pink Sugar
Sweet and Sleek Styling Gift Set in Pink Sugar
Sweet and Sleek Styling Gift Set in Pink Sugar
$86.00 $51.60
On sale
Custom Flat Brush
Custom Flat Brush
Custom Flat Brush
$138.00 $82.80
On sale
Mini Angelstick + Keychain Duo front and back
Mini Angelstick + Keychain Duo front and back
Limited Edition Mini Angelstick + Keychain Duo
$28.00 $16.80
On sale
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
$48.00 $28.80
On sale
Big Effing Clip Hair Claw in Noir Polka Dot
Big Effing Clip Hair Claw in Noir Polka Dot
Big Effing Clip in Noir Polka Dot
$36.00 $21.60
On sale
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly
$54.00 $32.40
On sale
Starlet Headband in Tortoise Heart front and side view
Starlet Headband in Tortoise Heart front and side view
Starlet Headband in Tortoise Heart
$34.00 $20.40
Award Winner
Angel Hold Styling Cream
Angel Hold Styling Cream
Angel Hold™ Styling Cream
$34.00 $20.40
On sale
Big Effing Clip in Twilight Angel
Big Effing Clip in Twilight Angel
Big Effing Clip in Twilight Angel
$38.00 $22.80
On sale
Half Moon Clip in Pink Smoke
Half Moon Clip in Pink Smoke
Half Moon Clip in Pink Smoke
$32.00 $19.20
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