Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Gifts

explore gifts and limited edition items for yourself or someone you love.

On sale
Super Bloom Clip in Rose Pearl
Super Bloom Clip in Rose Pearl
$16.00 $9.60
On sale
Miss Super Bloom Clip in Rose Pearl
Miss Super Bloom Clip in Rose Pearl
Miss Super Bloom Clip in Rose Pearl
$30.00 $18.00
On sale
Bow Barrette in Oyster
Bow Barrette in Oyster
Bow Barrette in Oyster
$18.00 $10.80
On sale
Big Effing Clip in Lavender
Big Effing Clip in Lavender
$36.00 $21.60
On sale
Ponytail Barrette in Tortoise Heart
Ponytail Barrette in Tortoise Heart
Ponytail Barrette in Tortoise Heart
$29.00 $17.40
On sale
Flat Brush in Tortoise
Flat Brush in Tortoise
Flat Brush in Tortoise
$52.00 $31.20
On sale
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise
$48.00 $28.80
On sale
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar
$29.00 $17.40
Best Seller
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
$48.00 $28.80
On sale
Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
$36.00 $21.60
Award Winner
Angelstick®
Angelstick®
Angelstick®
$38.00 $22.80
On sale
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna
$36.00 $21.60
On sale
Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
$48.00 $28.80
On sale
Popstar Clips in Amour Noir
Popstar Clips in Amour Noir
$34.00 $20.40
On sale
Sweetheart Clip in Blue Ribbon
Sweetheart Clip in Blue Ribbon
Sweetheart Clip in Blue Ribbon
$36.00 $21.60
On sale
Popstar Clips in High Maintenance
Popstar Clips in High Maintenance
Popstar Clips in High Maintenance
$34.00 $20.40
On sale
Sweet Dreams Silk Scrunchie in Moonstone
Sweet Dreams Silk Scrunchie in Moonstone
$32.00 $19.20
On sale
Darling Scrunchie in Baby Blue
Darling Scrunchie in Baby Blue
Darling Scrunchie in Baby Blue
$12.00 $7.20
On sale
Darling Scrunchie in Perfect Pink
Darling Scrunchie in Perfect Pink
$12.00 $7.20
On sale
Big Effing Clip in Leche
Big Effing Clip in Leche
Big Effing Clip in Leche
$36.00 $21.60
On sale
Baby Super Bloom Clip Set in Jelly Peach
Baby Super Bloom Clip Set in Jelly Peach
Baby Super Bloom Clip Set in Jelly Peach
$14.00 $8.40
On sale
Eyelet Scrunchie in Cherry Blossom
Eyelet Scrunchie in Cherry Blossom
Eyelet Scrunchie in Cherry Blossom
$18.00 $10.80
On sale
Detangling Comb in Pink Sugar
Detangling Comb in Pink Sugar
Detangling Comb in Pink Sugar
$32.00 $19.20
Award Winner
Dream Crème™
Dream Crème™
Dream Crème™
$44.00 $26.40
On sale
Detangling Comb in Blue Sugar
Detangling Comb in Blue Sugar
Detangling Comb in Blue Sugar
$32.00 $19.20
On sale
Emi Jay Heart Tube Key
Emi Jay Heart Tube Key
Emi Jay Heart Tube Key
$3.00 $1.80
On sale
Styling Brush in Blue Sugar
Styling Brush in Blue Sugar
Styling Brush in Blue Sugar
$29.00 $17.40
On sale
Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
$52.00 $31.20
On sale
Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
$48.00 $28.80
On sale
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
$36.00 $21.60
On sale
Big Effing Clip in Doe
Big Effing Clip in Doe
Big Effing Clip in Doe
$36.00 $21.60
On sale
Big Effing Clip in Hazelnut
Big Effing Clip in Hazelnut
Big Effing Clip in Hazelnut
$36.00 $21.60
On sale
Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
$29.00 $17.40
On sale
Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
$48.00 $28.80
On sale
Starlet Headband in Chantilly
Starlet Headband in Chantilly
Starlet Headband in Chantilly
$34.00 $20.40
On sale
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
$30.00 $18.00
On sale
Petite Clip in Chantilly
Petite Clip in Chantilly
Petite Clip in Chantilly
$22.00 $13.20
On sale
Sweetheart Clip in Cocoa Chantilly Angel Food
Sweetheart Clip in Cocoa Chantilly Angel Food
Sweetheart Clip in Cocoa Chantilly Angel Food
$36.00 $21.60
Best Seller
Sweetheart Clip in Soufflé
Sweetheart Clip in Soufflé
Sweetheart Clip in Soufflé
$36.00 $21.60
On sale
Petite Clip in Buttercream
Petite Clip in Buttercream
$22.00 $13.20
On sale
Petite Clip in Pink Sugar
Petite Clip in Pink Sugar
$22.00 $13.20
On sale
Petite Clip in Tortoise
Petite Clip in Tortoise
$22.00 $13.20
On sale
Petite Clip in Cherry Kiss
Petite Clip in Cherry Kiss
Petite Clip in Cherry Kiss
$22.00 $13.20
On sale
Petite Clip in Toasted
Petite Clip in Toasted
Petite Clip in Toasted
$22.00 $13.20
On sale
Petite Clip in Blueberry
Petite Clip in Blueberry
Petite Clip in Blueberry
$22.00 $13.20
On sale
Petite Clip in Noir
Petite Clip in Noir
Petite Clip in Noir
$22.00 $13.20
On sale
Lil Effing Clip in Buttercream
Lil Effing Clip in Buttercream
Lil Effing Clip in Buttercream
$30.00 $18.00
Back In Stock
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
$30.00 $18.00
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