Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Gifts Under $50

New + Limited Edition
Big Effing Clip in Gingerbread Gingham
Big Effing Clip in Gingerbread Gingham
Big Effing Clip in Gingerbread Gingham
$36.00 $21.60
New + Limited Edition
Sweetheart Clip in Dream Cloud Teddy
Sweetheart Clip in Dream Cloud Teddy
Sweetheart Clip in Dream Cloud Teddy
$36.00 $21.60
On sale
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
$38.00 $22.80
On sale
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
$38.00 $22.80
On sale
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
$38.00 $22.80
On sale
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
$38.00 $22.80
New + Limited Edition
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
$48.00 $28.80
New + Limited Edition
Big Effing Clip in Baby Blue S’more Love
Big Effing Clip in Baby Blue S’more Love
Big Effing Clip in Baby Blue S’more Love
$38.00 $22.80
New + Limited Edition
Big Effing Clip in Cozy Cloud Gingham
Big Effing Clip in Cozy Cloud Gingham
Big Effing Clip in Cozy Cloud Gingham
$36.00 $21.60
On sale
Big Effing Clip in Marshmallow and Creme
Big Effing Clip in Marshmallow and Creme
Big Effing Clip in Marshmallow and Creme
$36.00 $21.60
New + Limited Edition
Big Effing Clip in Milk and Cookies
Big Effing Clip in Milk and Cookies
Big Effing Clip in Milk and Cookies
$36.00 $21.60
New + Limited Edition
Sweetheart Clip in Cozy Cloud Gingham
Sweetheart Clip in Cozy Cloud Gingham
Sweetheart Clip in Cozy Cloud Gingham
$36.00 $21.60
On sale
Sweetheart Clip in Cuddle Me Gingham
Sweetheart Clip in Cuddle Me Gingham
Sweetheart Clip in Cuddle Me Gingham
$36.00 $21.60
New + Limited Edition
Sweetheart Clip in Mocha Kiss Gingham
Sweetheart Clip in Mocha Kiss Gingham
Sweetheart Clip in Mocha Kiss Gingham
$36.00 $21.60
New + Limited Edition
Popstar Clips in Bedtime Angel
Popstar Clips in Bedtime Angel
Popstar Clips in Bedtime Angel
$34.00 $20.40
New + Limited Edition
Sweet Dreams Eye Mask in Dream Cloud Knit
Sweet Dreams Eye Mask in Dream Cloud Knit
Sweet Dreams Eye Mask in Dream Cloud Knit
$44.00 $26.40
New + Limited Edition
Sweet Dreams Eye Mask in Heather Cloud Knit
Sweet Dreams Eye Mask in Heather Cloud Knit
Sweet Dreams Eye Mask in Heather Cloud Knit
$44.00 $26.40
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