Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Gifts Under $50

On sale
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
$36.00 $21.60
On sale
Big Effing Clip in Doe
Big Effing Clip in Doe
Big Effing Clip in Doe
$36.00 $21.60
On sale
Big Effing Clip in Hazelnut
Big Effing Clip in Hazelnut
Big Effing Clip in Hazelnut
$36.00 $21.60
On sale
Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
$48.00 $28.80
On sale
Starlet Headband in Chantilly
Starlet Headband in Chantilly
Starlet Headband in Chantilly
$34.00 $20.40
Best Seller
Sweetheart Clip in Soufflé
Sweetheart Clip in Soufflé
Sweetheart Clip in Soufflé
$36.00 $21.60
Award Winner
Halo Hair Oil
Halo Hair Oil
Halo Hair Oil
$38.00 $22.80
On sale
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
$32.00 $19.20
On sale
Sweetheart Clip in Bordeaux Cherry Pie
Sweetheart Clip in Bordeaux Cherry Pie
Sweetheart Clip in Bordeaux Cherry Pie
$36.00 $21.60
Award Winner
Heavenly Hair Milk™
Heavenly Hair Milk™
Heavenly Hair Milk™
$40.00 $24.00
On sale
Mini Boar Bristle Brush in Lemon Sugar
Mini Boar Bristle Brush in Lemon Sugar
Mini Boar Bristle Brush in Lemon Sugar
$48.00 $28.80
On sale
Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
$34.00 $20.40
On sale
Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
$34.00 $20.40
On sale
Popstar Clips in Italian Ice
Popstar Clips in Italian Ice
Popstar Clips in Italian Ice
$34.00 $20.40
On sale
Popstar Creaseless Hair Clips in Pink Aura
Popstar Creaseless Hair Clips in Pink Aura
Angel Wing Popstar Clips in Pink Aura
$34.00 $20.40
Sold Out Last Year!
Big Effing Clip in S’more Love
Big Effing Clip in S’more Love
Big Effing Clip in S’more Love
$38.00 $22.80
On sale
Sweetheart Hair Claw Clip in Cocoa Cashmere
Sweetheart Hair Claw Clip in Cocoa Cashmere
Sweetheart Clip in Cocoa Cashmere
$36.00 $21.60
On sale
Sweetheart Clip in Vanilla Chai
Sweetheart Clip in Vanilla Chai
Sweetheart Clip in Vanilla Chai
$36.00 $21.60
On sale
Sweetheart Hair Claw Clip in Toasted Teddy
Sweetheart Hair Claw Clip in Toasted Teddy
Sweetheart Clip in Toasted Teddy
$36.00 $21.60
On sale
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
$48.00 $28.80
On sale
Big Effing Clip Hair Claw in Noir Polka Dot
Big Effing Clip Hair Claw in Noir Polka Dot
Big Effing Clip in Noir Polka Dot
$36.00 $21.60
On sale
Starlet Headband in Tortoise Heart front and side view
Starlet Headband in Tortoise Heart front and side view
Starlet Headband in Tortoise Heart
$34.00 $20.40
Award Winner
Angel Hold Styling Cream
Angel Hold Styling Cream
Angel Hold™ Styling Cream
$34.00 $20.40
On sale
Big Effing Clip in Morning Angel
Big Effing Clip in Morning Angel
Big Effing Clip in Morning Angel
$38.00 $22.80
On sale
Big Effing Clip in Twilight Angel
Big Effing Clip in Twilight Angel
Big Effing Clip in Twilight Angel
$38.00 $22.80
On sale
Half Moon Clip in Pink Smoke
Half Moon Clip in Pink Smoke
Half Moon Clip in Pink Smoke
$32.00 $19.20
On sale
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
$32.00 $19.20
On sale
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
$32.00 $19.20
On sale
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
$36.00 $21.60
On sale
Sweetheart Clip in Cloud Kiss
Sweetheart Clip in Cloud Kiss
Sweetheart Clip in Cloud Kiss
$36.00 $21.60
On sale
Heartbreaker Clip in Grey Smoke
Heartbreaker Clip in Grey Smoke
Heartbreaker Clip in Grey Smoke
$30.00 $18.00
On sale
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Clips in Soft n Sweet
$34.00 $20.40
On sale
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
$36.00 $21.60
Limited Edition
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
$68.00 $40.80
On sale
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
$48.00 $28.80
Award Winner
Big Effing Clip in Blush Polka Dot
Big Effing Clip in Blush Polka Dot
Big Effing Clip in Blush Polka Dot
$36.00 $21.60
On sale
Big Effing Clip in Citrus Polka Dot
Big Effing Clip in Citrus Polka Dot
Big Effing Clip in Citrus Polka Dot
$36.00 $21.60
On sale
Big Effing Clip in Beach Club
Big Effing Clip in Beach Club
Big Effing Clip in Beach Club
$38.00 $22.80
On sale
Big Effing Clip in Lychee Hibiscus
Big Effing Clip in Lychee Hibiscus
Big Effing Clip in Lychee Hibiscus
$38.00 $22.80
On sale
Big Effing Clip in Tortoise Hibiscus
Big Effing Clip in Tortoise Hibiscus
Big Effing Clip in Tortoise Hibiscus
$38.00 $22.80
On sale
Super Bloom Clip in Peach Spritz
Super Bloom Clip in Peach Spritz
Super Bloom Clip in Peach Spritz
$16.00 $9.60
On sale
Popstar Clips in Sweet Berry Dot
Popstar Clips in Sweet Berry Dot
Popstar Clips in Sweet Berry Dot
$34.00 $20.40
On sale
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
$38.00 $22.80
On sale
Terry Pouch in Lychee Baby
Terry Pouch in Lychee Baby
Terry Pouch in Lychee Baby
$36.00 $21.60
On sale
Mini Boar Bristle Brush in Lychee Baby
Mini Boar Bristle Brush in Lychee Baby
Mini Boar Bristle Brush in Lychee Baby
$48.00 $28.80
Award Winner
Big Effing Clip in Lychee Baby
Big Effing Clip in Lychee Baby
Big Effing Clip in Lychee Baby
$36.00 $21.60
On sale
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
$38.00 $22.80
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