Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Best Sellers

most-loved by our Emi Jay community from custom to core claw clips, hair care, and more.

On sale
Sweetheart Clip in Berry Beach Club
Sweetheart Clip in Berry Beach Club
Sweetheart Clip in Berry Beach Club
$36.00 $21.60
On sale
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna
$36.00 $21.60
On sale
Big Effing Clip in Beach Club
Big Effing Clip in Beach Club
Big Effing Clip in Beach Club
$38.00 $22.80
Best Seller
Sweetheart Clip in Pink Pixie
Sweetheart Clip in Pink Pixie
Sweetheart Clip in Pink Pixie
$36.00 $21.60
On sale
Sweetheart Clip in Blue Ribbon
Sweetheart Clip in Blue Ribbon
Sweetheart Clip in Blue Ribbon
$36.00 $21.60
On sale
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise
$48.00 $28.80
On sale
Big Effing Clip in Tortoise Hibiscus
Big Effing Clip in Tortoise Hibiscus
Big Effing Clip in Tortoise Hibiscus
$38.00 $22.80
On sale
Popstar Clips in Amour Noir
Popstar Clips in Amour Noir
$34.00 $20.40
On sale
Sweetheart Clip in Cloud Kiss
Sweetheart Clip in Cloud Kiss
Sweetheart Clip in Cloud Kiss
$36.00 $21.60
On sale
Sweetheart Clip in Cherry Pie
Sweetheart Clip in Cherry Pie
Sweetheart Clip in Cherry Pie
$36.00 $21.60
On sale
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar
$52.00 $31.20
On sale
Sweetheart Clip in Lychee Berry Dot
Sweetheart Clip in Lychee Berry Dot
Sweetheart Clip in Lychee Berry Dot
$36.00 $21.60
On sale
Bamboo Paddle Brush in Tortoise
Bamboo Paddle Brush in Tortoise
Bamboo Paddle Brush in Tortoise
$54.00 $32.40
On sale
Super Bloom Clip in Rose Pearl
Super Bloom Clip in Rose Pearl
$16.00 $9.60
On sale
Sweetheart Clip in Citrus Baby Bloom
Sweetheart Clip in Citrus Baby Bloom
Sweetheart Clip in Citrus Baby Bloom
$36.00 $21.60
On sale
Sweetheart Clip in Tea Party
Sweetheart Clip in Tea Party
Sweetheart Clip in Tea Party
$36.00 $21.60
On sale
Big Effing Clip in Citrus Polka Dot
Big Effing Clip in Citrus Polka Dot
Big Effing Clip in Citrus Polka Dot
$36.00 $21.60
On sale
Sweetheart Clip in Pink Cherry Pie
Sweetheart Clip in Pink Cherry Pie
Sweetheart Clip in Pink Cherry Pie
$36.00 $21.60
On sale
Sweetheart Clip in Palm Blossom
Sweetheart Clip in Palm Blossom
Sweetheart Clip in Palm Blossom
$36.00 $21.60
On sale
Big Effing Clip in Bride
Big Effing Clip in Bride
$88.00 $52.80
On sale
Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
$48.00 $28.80
On sale
Super Bloom Clip in Guava
Super Bloom Clip in Guava
Super Bloom Clip in Guava
$16.00 $9.60
On sale
Hair Pin in Tortoise
Hair Pin in Tortoise
Hair Pin in Tortoise
$24.00 $14.40
On sale
Popstar Clips in High Maintenance
Popstar Clips in High Maintenance
Popstar Clips in High Maintenance
$34.00 $20.40
On sale
Super Bloom Clip in Coconut
Super Bloom Clip in Coconut
Super Bloom Clip in Coconut
$16.00 $9.60
On sale
Starlet Headband in Chantilly
Starlet Headband in Chantilly
Starlet Headband in Chantilly
$34.00 $20.40
On sale
Ponytail Barrette in Tortoise Heart
Ponytail Barrette in Tortoise Heart
Ponytail Barrette in Tortoise Heart
$29.00 $17.40
On sale
Super Bloom Clip in Peach Spritz
Super Bloom Clip in Peach Spritz
Super Bloom Clip in Peach Spritz
$16.00 $9.60
On sale
Custom Flat Brush
Custom Flat Brush
Custom Flat Brush
$138.00 $82.80
On sale
Custom Paddle Brush
Custom Paddle Brush
Custom Paddle Brush
$140.00 $84.00
On sale
Midi Super Bloom Clip in Starfruit
Midi Super Bloom Clip in Starfruit
Midi Super Bloom Clip in Starfruit
$14.00 $8.40
On sale
Midi Super Bloom Clip in Dragonfruit
Midi Super Bloom Clip in Dragonfruit
Midi Super Bloom Clip in Dragonfruit
$14.00 $8.40
On sale
Starlet Headband in Tortoise Heart front and side view
Starlet Headband in Tortoise Heart front and side view
Starlet Headband in Tortoise Heart
$34.00 $20.40
On sale
Super Bloom Clip in Wild Orchid
Super Bloom Clip in Wild Orchid
Super Bloom Clip in Wild Orchid
$16.00 $9.60
On sale
Sweet Dreams Silk Scrunchie in Counting Sheep
Sweet Dreams Silk Scrunchie in Counting Sheep
$32.00 $19.20
On sale
Custom Mini Boar Bristle Brush
Custom Mini Boar Bristle Brush
Custom Mini Boar Bristle Brush
$134.00 $80.40
On sale
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
$38.00 $22.80
On sale
On The Way Vanity Case
On The Way Vanity Case
On The Way Vanity Case
$70.00 $42.00
On sale
Big Effing Clip in Pink Sugar
Big Effing Clip in Pink Sugar
Big Effing Clip in Pink Sugar
$36.00 $21.60
On sale
Popstar Creaseless Hair Clips in Pink Aura
Popstar Creaseless Hair Clips in Pink Aura
Angel Wing Popstar Clips in Pink Aura
$34.00 $20.40
On sale
Sweet Dreams Silk Scrunchie in Cherry Kiss
Sweet Dreams Silk Scrunchie in Cherry Kiss
$32.00 $19.20
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