Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Best Sellers

most-loved by our Emi Jay community from custom to core claw clips, hair care, and more.

Sold Out Last Year!
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist™ in Toasted Sugar
$24.00 $14.40
Award Winner
Big Effing Clip in Tortoise
Big Effing Clip in Tortoise
Big Effing Clip in Tortoise
$36.00 $21.60
New + Limited Edition
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
$48.00 $28.80
Back In Stock
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
$30.00 $18.00
Award Winner
Angelstick®
Angelstick®
Angelstick®
$38.00 $22.80
Award Winner
Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$36.00 $21.60
On sale
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
$24.00 $14.40
Award Winner
Big Effing Clip in Cherry Kiss
Big Effing Clip in Cherry Kiss
Big Effing Clip in Cherry Kiss
$36.00 $21.60
Award Winner
Angel Hold Styling Cream
Angel Hold Styling Cream
Angel Hold™ Styling Cream
$34.00 $20.40
Award Winner
Big Effing Clip in Blueberry
Big Effing Clip in Blueberry
$36.00 $21.60
Award Winner
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
$24.00 $14.40
On sale
Big Effing Clip in Noir
Big Effing Clip in Noir
Big Effing Clip in Noir
$36.00 $21.60
Sold Out Last Year!
Sweet and Sleek Styling Gift Set in Pink Sugar
Sweet and Sleek Styling Gift Set in Pink Sugar
Sweet and Sleek Styling Gift Set in Pink Sugar
$86.00 $51.60
On sale
Big Effing Clip in Toasted
Big Effing Clip in Toasted
Big Effing Clip in Toasted
$36.00 $21.60
Award Winner
Heavenly Hair Milk™
Heavenly Hair Milk™
Heavenly Hair Milk™
$40.00 $24.00
On sale
Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
$36.00 $21.60
Limited Edition
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
$68.00 $40.80
Award Winner
Big Effing Clip in Lychee Baby
Big Effing Clip in Lychee Baby
Big Effing Clip in Lychee Baby
$36.00 $21.60
Award Winner
Halo Hair Oil
Halo Hair Oil
Halo Hair Oil
$38.00 $22.80
On sale
Big Effing Clip in Morning Angel
Big Effing Clip in Morning Angel
Big Effing Clip in Morning Angel
$38.00 $22.80
Award Winner
Dream Crème™
Dream Crème™
Dream Crème™
$44.00 $26.40
On sale
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
$30.00 $18.00
On sale
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
$48.00 $28.80
Award Winner
Big Effing Clip in Blush Polka Dot
Big Effing Clip in Blush Polka Dot
Big Effing Clip in Blush Polka Dot
$36.00 $21.60
More Colors Available
The Slickback Bundle in Pink Sugar
The Slickback Bundle in Pink Sugar
The Slick Back Bundle
$120.00 $72.00
New + Limited Edition
Big Effing Clip in Milk and Cookies
Big Effing Clip in Milk and Cookies
Big Effing Clip in Milk and Cookies
$36.00 $21.60
New + Limited Edition
Big Effing Clip in Gingerbread Gingham
Big Effing Clip in Gingerbread Gingham
Big Effing Clip in Gingerbread Gingham
$36.00 $21.60
New + Limited Edition
Sweetheart Clip in Dream Cloud Teddy
Sweetheart Clip in Dream Cloud Teddy
Sweetheart Clip in Dream Cloud Teddy
$36.00 $21.60
New + Limited Edition
Sweetheart Clip in Cozy Cloud Gingham
Sweetheart Clip in Cozy Cloud Gingham
Sweetheart Clip in Cozy Cloud Gingham
$36.00 $21.60
On sale
Lil Effing Clip in Noir
Lil Effing Clip in Noir
Lil Effing Clip in Noir
$30.00 $18.00
Best Seller
Sweetheart Clip in Soufflé
Sweetheart Clip in Soufflé
Sweetheart Clip in Soufflé
$36.00 $21.60
On sale
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Twilight Angel
Big Effing Clip in Twilight Angel
Big Effing Clip in Twilight Angel
$38.00 $22.80
Back In Stock
Lil Effing Clip in Cherry Kiss
Lil Effing Clip in Cherry Kiss
Lil Effing Clip in Cherry Kiss
$30.00 $18.00
On sale
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
$30.00 $18.00
On sale
Sweetheart Clip in Cocoa Chantilly Angel Food
Sweetheart Clip in Cocoa Chantilly Angel Food
Sweetheart Clip in Cocoa Chantilly Angel Food
$36.00 $21.60
On sale
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
$36.00 $21.60
On sale
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
$36.00 $21.60
On sale
Custom Big Effing Clip
Custom Big Effing Clip
Custom Big Effing Clip
$88.00 $52.80
On sale
Big Effing Clip in Pistachio
Big Effing Clip in Pistachio
Big Effing Clip in Pistachio
$36.00 $21.60
On sale
Lil Effing Clip in Buttercream
Lil Effing Clip in Buttercream
Lil Effing Clip in Buttercream
$30.00 $18.00
Best Seller
Sweetheart Clip in Pink Angel Food
Sweetheart Clip in Pink Angel Food
Sweetheart Clip in Pink Angel Food
$36.00 $21.60
On sale
Big Effing Clip in Doe
Big Effing Clip in Doe
Big Effing Clip in Doe
$36.00 $21.60
Best Seller
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
$48.00 $28.80
On sale
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
$36.00 $21.60
Award Winner
Award Winner
Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
$54.00 $32.40
On sale
Big Effing Clip in Earl Grey
Big Effing Clip in Earl Grey
Big Effing Clip in Earl Grey
$36.00 $21.60
On sale
Big Effing Clip in Blue Crush
Big Effing Clip in Blue Crush
Big Effing Clip in Blue Crush
$36.00 $21.60
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