Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Products

Limited Edition
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
$68.00 $40.80
On sale
Angel Hair Kit with Angelstick, Mini Boar Brush, and Big Effing Clip
Angel Hair Kit with Angelstick, Mini Boar Brush, and Big Effing Clip
Angel Hair Kit
$122.00 $73.20
On sale
Angel Hold Plushie Sticker
Angel Hold Plushie Sticker
Angel Hold Plushie Sticker
$4.00 $2.40
Award Winner
Angel Hold Styling Cream
Angel Hold Styling Cream
Angel Hold™ Styling Cream
$34.00 $20.40
On sale
Angel Pouch in Rose Milk
Angel Pouch in Rose Milk
Angel Pouch in Rose Milk
$36.00 $21.60
On sale
Angel Wing Popstar Clips in Dove Wing
Angel Wing Popstar Clips in Dove Wing
Angel Wing Popstar Clips in Dove Wing
$34.00 $20.40
On sale
Popstar Creaseless Makeup Angel Wing Hair Clips in Lilac Smoke
Popstar Creaseless Makeup Angel Wing Hair Clips in Lilac Smoke
Angel Wing Popstar Clips in Lilac Smoke
$34.00 $20.40
On sale
Popstar Creaseless Hair Clips in Pink Aura
Popstar Creaseless Hair Clips in Pink Aura
Angel Wing Popstar Clips in Pink Aura
$34.00 $20.40
Award Winner
Angelstick®
Angelstick®
Angelstick®
$38.00 $22.80
On sale
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
$72.00 $43.20
On sale
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
$48.00 $28.80
On sale
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
$24.00 $14.40
Award Winner
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
$24.00 $14.40
Sold Out Last Year!
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist™ in Toasted Sugar
$24.00 $14.40
On sale
Aura Hair + Body Mist™ Keychain
Aura Hair + Body Mist™ Keychain
Aura Hair + Body Mist™ Keychain
$28.00 $16.80
On sale
Aura Hair Mist Sticker Set
Aura Hair Mist Sticker Set
$6.00 $3.60
On sale
Baby Heart Clip Set in Aqua Love
Baby Heart Clip Set in Aqua Love
Baby Heart Clip Set in Aqua Love
$14.00 $8.40
On sale
Baby Heart Clip Set in Cherry Kiss
Baby Heart Clip Set in Cherry Kiss
Baby Heart Clip Set in Cherry Kiss
$14.00 $8.40
On sale
Baby Heart Clip Set in Sweet
Baby Heart Clip Set in Sweet
Baby Heart Clip Set in Sweet
$14.00 $8.40
On sale
Baby Heart Clip Set in Tart
Baby Heart Clip Set in Tart
Baby Heart Clip Set in Tart
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Aqua Pearl
Baby Super Bloom Clip Set in Aqua Pearl
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Blackberry
Baby Super Bloom Clip Set in Blackberry
Baby Super Bloom Clip Set in Blackberry
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Coconut
Baby Super Bloom Clip Set in Coconut
Baby Super Bloom Clip Set in Coconut
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Dark Cherry
Baby Super Bloom Clip Set in Dark Cherry
Baby Super Bloom Clip Set in Dark Cherry
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Dragonfruit
Baby Super Bloom Clip Set in Dragonfruit
Baby Super Bloom Clip Set in Dragonfruit
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Jelly Cloud
Baby Super Bloom Clip Set in Jelly Cloud
Baby Super Bloom Clip Set in Jelly Cloud
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Jelly Lemon
Baby Super Bloom Clip Set in Jelly Lemon
Baby Super Bloom Clip Set in Jelly Lemon
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Jelly Peach
Baby Super Bloom Clip Set in Jelly Peach
Baby Super Bloom Clip Set in Jelly Peach
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Mango
Baby Super Bloom Clip Set in Mango
Baby Super Bloom Clip Set in Mango
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Rose Pearl
Baby Super Bloom Clip Set in Rose Pearl
Baby Super Bloom Clip Set in Rose Pearl
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Tamarind
Baby Super Bloom Clip Set in Tamarind
Baby Super Bloom Clip Set in Tamarind
$14.00 $8.40
On sale
Bamboo Paddle Brush in Blue Sugar
Bamboo Paddle Brush in Blue Sugar
Bamboo Paddle Brush in Blue Sugar
$54.00 $32.40
On sale
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly
$54.00 $32.40
On sale
Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
$54.00 $32.40
On sale
Bamboo Paddle Brush in Lychee Baby
Bamboo Paddle Brush in Lychee Baby
Bamboo Paddle Brush in Lychee Baby
$54.00 $32.40
On sale
Bamboo Paddle Brush in Nightcap
Bamboo Paddle Brush in Nightcap
Bamboo Paddle Brush in Nightcap
$54.00 $32.40
On sale
Bamboo Paddle Brush in Pink Chantilly
Bamboo Paddle Brush in Pink Chantilly
Bamboo Paddle Brush in Pink Chantilly
$54.00 $32.40
Award Winner
Award Winner
Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
$54.00 $32.40
On sale
Bamboo Paddle Brush in Toasted Sugar
Bamboo Paddle Brush in Toasted Sugar
Bamboo Paddle Brush in Toasted Sugar
$54.00 $32.40
On sale
Bamboo Paddle Brush in Tortoise
Bamboo Paddle Brush in Tortoise
Bamboo Paddle Brush in Tortoise
$54.00 $32.40
On sale
Barrette Set in Bear Hug
Barrette Set in Bear Hug
Barrette Set in Bear Hug
$36.00 $21.60
On sale
Bedtime Angel Socks
Bedtime Angel Socks
Bedtime Angel Socks
$18.00 $10.80
On sale
Big Effing Clip in Afterglow
Big Effing Clip in Afterglow
Big Effing Clip in Afterglow
$36.00 $21.60
New + Limited Edition
Big Effing Clip in Baby Blue S’more Love
Big Effing Clip in Baby Blue S’more Love
Big Effing Clip in Baby Blue S’more Love
$38.00 $22.80
On sale
Big Effing Clip in Baby Mauve
Big Effing Clip in Baby Mauve
Big Effing Clip in Baby Mauve
$36.00 $21.60
On sale
Big Effing Clip in Beach Club
Big Effing Clip in Beach Club
Big Effing Clip in Beach Club
$38.00 $22.80
On sale
Big Effing Clip in Beach Fairy
Big Effing Clip in Beach Fairy
Big Effing Clip in Beach Fairy
$36.00 $21.60
On sale
Big Effing Clip in Blanc Fleur Eyelet
Big Effing Clip in Blanc Fleur Eyelet
Big Effing Clip in Blanc Fleur Eyelet
$38.00 $22.80
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