Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

The Eyelet Essentials

On sale
Big Effing Clip in Bride
Big Effing Clip in Bride
$88.00 $52.80
On sale
Eyelet Scrunchie in Daffodil
Eyelet Scrunchie in Daffodil
Eyelet Scrunchie in Daffodil
$22.00 $13.20
On sale
Eyelet Scrunchie in Cherry Blossom
Eyelet Scrunchie in Cherry Blossom
Eyelet Scrunchie in Cherry Blossom
$18.00 $10.80
Award Winner
Dream Crème™
Dream Crème™
Dream Crème™
$44.00 $26.40
On sale
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
Aura Hair + Body Mist™ in Angel Wings
$24.00 $14.40
Award Winner
Heavenly Hair Milk™
Heavenly Hair Milk™
Heavenly Hair Milk™
$40.00 $24.00
On sale
Eyelet Scrunchie in Daylily
Eyelet Scrunchie in Daylily
Eyelet Scrunchie in Daylily
$22.00 $13.20
Award Winner
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
$24.00 $14.40
On sale
Head Scarf in Citrine
Head Scarf in Citrine
Head Scarf in Citrine
$22.00 $13.20
On sale
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Blanc Fleur Eyelet
Big Effing Clip in Blanc Fleur Eyelet
Big Effing Clip in Blanc Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
$38.00 $22.80
On sale
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
$38.00 $22.80
On sale
Popstar Clips in Sunrise Blush Eyelet
Popstar Clips in Sunrise Blush Eyelet
Popstar Clips in Sunrise Blush Eyelet
$34.00 $20.40
On sale
Popstar Clips in Blue Mist Eyelet
Popstar Clips in Blue Mist Eyelet
Popstar Clips in Blue Mist Eyelet
$34.00 $20.40
On sale
Lil Effing Clip in Blue Petal Eyelet
Lil Effing Clip in Blue Petal Eyelet
Lil Effing Clip in Blue Petal Eyelet
$32.00 $19.20
On sale
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet
$32.00 $19.20
On sale
Lil Effing Clip in Blanc Petal Eyelet
Lil Effing Clip in Blanc Petal Eyelet
Lil Effing Clip in Blanc Petal Eyelet
$32.00 $19.20
On sale
Lil Effing Clip in Rose Petal Eyelet
Lil Effing Clip in Rose Petal Eyelet
Lil Effing Clip in Rose Petal Eyelet
$32.00 $19.20
On sale
Pointelle Headband in Milk
Pointelle Headband in Milk
Pointelle Headband in Milk
$18.00 $10.80
On sale
Pointelle Headband in Azure
Pointelle Headband in Azure
Pointelle Headband in Azure
$18.00 $10.80
On sale
Pointelle Headband in Blossom
Pointelle Headband in Blossom
Pointelle Headband in Blossom
$18.00 $10.80
On sale
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
$38.00 $22.80
On sale
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
$38.00 $22.80
On sale
Eyelet Embroidered Sticker Set
Eyelet Embroidered Sticker Set
$6.00 $3.60
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