Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Sweet As Pie

On sale
Big Effing Clip in Wild Cherry
Big Effing Clip in Wild Cherry
Big Effing Clip in Wild Cherry
$42.00 $25.20
On sale
Big Effing Clip in Polka Dot Darling
Big Effing Clip in Polka Dot Darling
Big Effing Clip in Polka Dot Darling
$42.00 $25.20
On sale
Big Effing Clip in Cherry Gingham
Big Effing Clip in Cherry Gingham
Big Effing Clip in Cherry Gingham
$36.00 $21.60
On sale
Big Effing Clip in Navy Gingham
Big Effing Clip in Navy Gingham
Big Effing Clip in Navy Gingham
$36.00 $21.60
On sale
Big Effing Clip in Cherry Polka Dot
Big Effing Clip in Cherry Polka Dot
Big Effing Clip in Cherry Polka Dot
$36.00 $21.60
On sale
Sweetheart Clip in Sweet as Pie
Sweetheart Clip in Sweet as Pie
Sweetheart Clip in Sweet as Pie
$36.00 $21.60
On sale
Luna Clip in Cherry on Top
Luna Clip in Cherry on Top
Luna Clip in Cherry on Top
$38.00 $22.80
On sale
Popstar Clips in Cherry Baby
Popstar Clips in Cherry Baby
Popstar Clips in Cherry Baby
$34.00 $20.40
On sale
Ponytail Barrette in Tortoise Cherry
Ponytail Barrette in Tortoise Cherry
Ponytail Barrette in Tortoise Cherry
$29.00 $17.40
On sale
Ponytail Barrette in Blue Cherry Picnic
Ponytail Barrette in Blue Cherry Picnic
Ponytail Barrette in Blue Cherry Picnic
$29.00 $17.40
On sale
Hair Pin in Buttercream
Hair Pin in Buttercream
Hair Pin in Buttercream
$24.00 $14.40
On sale
Hair Pin in Cherry Kiss
Hair Pin in Cherry Kiss
Hair Pin in Cherry Kiss
$24.00 $14.40
On sale
Hair Pin in Noir
Hair Pin in Noir
Hair Pin in Noir
$24.00 $14.40
On sale
Hair Pin in Pink Sugar
Hair Pin in Pink Sugar
$24.00 $14.40
On sale
Bow Barrette in Baby Blue Gingham
Bow Barrette in Baby Blue Gingham
Bow Barrette in Baby Blue Gingham
$18.00 $10.80
On sale
Halo Headband in Cherry Gingham front and side view
Halo Headband in Cherry Gingham front and side view
Halo Headband in Cherry Gingham
$26.00 $15.60
On sale
Halo Headband in Navy Gingham front and side views
Halo Headband in Navy Gingham front and side views
Halo Headband in Navy Gingham
$26.00 $15.60
On sale
Ruffle Headband in Noir
Ruffle Headband in Noir
Ruffle Headband in Noir
$16.00 $9.60
On sale
Ruffle Headband in Powder Blue
Ruffle Headband in Powder Blue
Ruffle Headband in Powder Blue
$16.00 $9.60
On sale
Ruffle Headband in Cherry Kiss
Ruffle Headband in Cherry Kiss
Ruffle Headband in Cherry Kiss
$16.00 $9.60
On sale
Ruffle Headband in Daffodil
Ruffle Headband in Daffodil
Ruffle Headband in Daffodil
$16.00 $9.60
On sale
Gingham Pouch in Cherry Kiss
Gingham Pouch in Cherry Kiss
Gingham Pouch in Cherry Kiss
$36.00 $21.60
On sale
Gingham Pouch in Powder Blue
Gingham Pouch in Powder Blue
Gingham Pouch in Powder Blue
$36.00 $21.60
On sale
Super Bloom Clip in Dark Cherry
Super Bloom Clip in Dark Cherry
Super Bloom Clip in Dark Cherry
$16.00 $9.60
On sale
Super Bloom Clip in Tamarind
Super Bloom Clip in Tamarind
Super Bloom Clip in Tamarind
$16.00 $9.60
On sale
Super Bloom Clip in Blackberry
Super Bloom Clip in Blackberry
Super Bloom Clip in Blackberry
$16.00 $9.60
On sale
Baby Super Bloom Clip Set in Dark Cherry
Baby Super Bloom Clip Set in Dark Cherry
Baby Super Bloom Clip Set in Dark Cherry
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Tamarind
Baby Super Bloom Clip Set in Tamarind
Baby Super Bloom Clip Set in Tamarind
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Blackberry
Baby Super Bloom Clip Set in Blackberry
Baby Super Bloom Clip Set in Blackberry
$14.00 $8.40
On sale
Infinity Headband in Cherry Gingham
Infinity Headband in Cherry Gingham
Infinity Headband in Cherry Gingham
$18.00 $10.80
On sale
Infinity Headband in Navy Gingham
Infinity Headband in Navy Gingham
Infinity Headband in Navy Gingham
$18.00 $10.80
On sale
Infinity Headband in Baby Pink Gingham
Infinity Headband in Baby Pink Gingham
Infinity Headband in Baby Pink Gingham
$18.00 $10.80
On sale
Infinity Headband in Baby Blue Gingham
Infinity Headband in Baby Blue Gingham
Infinity Headband in Baby Blue Gingham
$18.00 $10.80
On sale
Sweet as Pie Sticker Set
Sweet as Pie Sticker Set
$6.00 $3.60
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