Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

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discover our newest hair essentials: effortless, effective, and quality products thoughtfully created to make your routines quicker and days brighter.

On sale
Half Moon Clip in Pink Smoke
Half Moon Clip in Pink Smoke
Half Moon Clip in Pink Smoke
$32.00 $19.20
On sale
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
$18.00 $10.80
On sale
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
$32.00 $19.20
On sale
Cloud Popstar Clips in Angel Wish
Cloud Popstar Clips in Angel Wish
Cloud Popstar Clips in Angel Wish
$18.00 $10.80
On sale
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Clips in Soft n Sweet
$34.00 $20.40
On sale
Mini Cloud Clip in Pink Smoke
Mini Cloud Clip in Pink Smoke
Mini Cloud Clip in Pink Smoke
$28.00 $16.80
On sale
Mini Cloud Clip in Lilac Smoke
Mini Cloud Clip in Lilac Smoke
Mini Cloud Clip in Lilac Smoke
$28.00 $16.80
On sale
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
$32.00 $19.20
On sale
Mini Cloud Clip in Grey Smoke
Mini Cloud Clip in Grey Smoke
Mini Cloud Clip in Grey Smoke
$28.00 $16.80
On sale
Ponytail Barrette in Pink Cloud
Ponytail Barrette in Pink Cloud
Ponytail Barrette in Pink Cloud
$29.00 $17.40
On sale
Ponytail Barrette in Grey Smoke
Ponytail Barrette in Grey Smoke
Ponytail Barrette in Grey Smoke
$29.00 $17.40
On sale
Heartbreaker Clip in Grey Smoke
Heartbreaker Clip in Grey Smoke
Heartbreaker Clip in Grey Smoke
$30.00 $18.00
On sale
Heartbreaker Clip in Pink Smoke
Heartbreaker Clip in Pink Smoke
Heartbreaker Clip in Pink Smoke
$30.00 $18.00
On sale
Heartbreaker Clip in Lilac Smoke
Heartbreaker Clip in Lilac Smoke
Heartbreaker Clip in Lilac Smoke
$30.00 $18.00
On sale
Limited Edition Angel Phone Grip
Limited Edition Angel Phone Grip
Limited Edition Angel Phone Grip
$14.00 $8.40
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