Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

For The Bride

On sale
Custom Flat Brush
Custom Flat Brush
Custom Flat Brush
$138.00 $82.80
On sale
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly
$54.00 $32.40
Award Winner
Angel Hold Styling Cream
Angel Hold Styling Cream
Angel Hold™ Styling Cream
$34.00 $20.40
On sale
Big Effing Clip in Everyday Angel
Big Effing Clip in Everyday Angel
Big Effing Clip in Everyday Angel
$38.00 $22.80
On sale
Big Effing Clip in Morning Angel
Big Effing Clip in Morning Angel
Big Effing Clip in Morning Angel
$38.00 $22.80
On sale
Big Effing Clip in Twilight Angel
Big Effing Clip in Twilight Angel
Big Effing Clip in Twilight Angel
$38.00 $22.80
On sale
Half Moon Clip in Pink Smoke
Half Moon Clip in Pink Smoke
Half Moon Clip in Pink Smoke
$32.00 $19.20
On sale
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
Half Moon Clip in Grey Smoke
$32.00 $19.20
On sale
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
Half Moon Clip in Lilac Smoke
$32.00 $19.20
On sale
Mini Cloud Clip in Pink Smoke
Mini Cloud Clip in Pink Smoke
Mini Cloud Clip in Pink Smoke
$28.00 $16.80
On sale
Mini Cloud Clip in Grey Smoke
Mini Cloud Clip in Grey Smoke
Mini Cloud Clip in Grey Smoke
$28.00 $16.80
On sale
Mini Cloud Clip in Lilac Smoke
Mini Cloud Clip in Lilac Smoke
Mini Cloud Clip in Lilac Smoke
$28.00 $16.80
On sale
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
Sweetheart Clip in Blush Drop
$36.00 $21.60
On sale
Sweetheart Clip in Cloud Kiss
Sweetheart Clip in Cloud Kiss
Sweetheart Clip in Cloud Kiss
$36.00 $21.60
On sale
Heartbreaker Clip in Pink Smoke
Heartbreaker Clip in Pink Smoke
Heartbreaker Clip in Pink Smoke
$30.00 $18.00
On sale
Heartbreaker Clip in Grey Smoke
Heartbreaker Clip in Grey Smoke
Heartbreaker Clip in Grey Smoke
$30.00 $18.00
On sale
Heartbreaker Clip in Lilac Smoke
Heartbreaker Clip in Lilac Smoke
Heartbreaker Clip in Lilac Smoke
$30.00 $18.00
On sale
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
Popstar Clips in Soft n Sweet
$34.00 $20.40
On sale
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
$18.00 $10.80
On sale
Cloud Popstar Clips in Angel Wish
Cloud Popstar Clips in Angel Wish
Cloud Popstar Clips in Angel Wish
$18.00 $10.80
On sale
Ponytail Barrette in Grey Smoke
Ponytail Barrette in Grey Smoke
Ponytail Barrette in Grey Smoke
$29.00 $17.40
On sale
Ponytail Barrette in Pink Cloud
Ponytail Barrette in Pink Cloud
Ponytail Barrette in Pink Cloud
$29.00 $17.40
On sale
On The Way Vanity Case
On The Way Vanity Case
On The Way Vanity Case
$70.00 $42.00
On sale
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
Sweetheart Clip in Lilac Sky
$36.00 $21.60
Limited Edition
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
$68.00 $40.80
More Colors Available
The Slickback Bundle in Pink Sugar
The Slickback Bundle in Pink Sugar
The Slick Back Bundle
$120.00 $72.00
Award Winner
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
$24.00 $14.40
On sale
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
$38.00 $22.80
On sale
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
$72.00 $43.20
On sale
Aura Hair + Body Mist™ Keychain
Aura Hair + Body Mist™ Keychain
Aura Hair + Body Mist™ Keychain
$28.00 $16.80
On sale
Head Scarf in Citrine
Head Scarf in Citrine
Head Scarf in Citrine
$22.00 $13.20
On sale
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet
$38.00 $22.80
New + Limited Edition
Sweet and Sleek Styling Gift Set in Snow Sugar
Sweet and Sleek Styling Gift Set in Snow Sugar
Sweet and Sleek Styling Gift Set in Snow Sugar
$86.00 $51.60
Award Winner
New + Limited Edition
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set
$94.00 $56.40
On sale
Big Effing Clip in Blanc Fleur Eyelet
Big Effing Clip in Blanc Fleur Eyelet
Big Effing Clip in Blanc Fleur Eyelet
$38.00 $22.80
On sale
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
Big Effing Clip in Citrine Fleur Eyelet
$38.00 $22.80
On sale
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
$38.00 $22.80
On sale
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet
$32.00 $19.20
On sale
Lil Effing Clip in Blanc Petal Eyelet
Lil Effing Clip in Blanc Petal Eyelet
Lil Effing Clip in Blanc Petal Eyelet
$32.00 $19.20
On sale
Lil Effing Clip in Rose Petal Eyelet
Lil Effing Clip in Rose Petal Eyelet
Lil Effing Clip in Rose Petal Eyelet
$32.00 $19.20
On sale
Pointelle Headband in Milk
Pointelle Headband in Milk
Pointelle Headband in Milk
$18.00 $10.80
On sale
Pointelle Headband in Azure
Pointelle Headband in Azure
Pointelle Headband in Azure
$18.00 $10.80
On sale
Pointelle Headband in Blossom
Pointelle Headband in Blossom
Pointelle Headband in Blossom
$18.00 $10.80
On sale
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
$38.00 $22.80
On sale
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
$38.00 $22.80
On sale
Custom Mini Boar Bristle Brush
Custom Mini Boar Bristle Brush
Custom Mini Boar Bristle Brush
$134.00 $80.40
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