Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Drama Queen

On sale
Heartbreaker Clip in Tiara
Heartbreaker Clip in Tiara
Heartbreaker Clip in Tiara
$30.00 $18.00
On sale
Big Effing Clip in Sugar Cookie
Big Effing Clip in Sugar Cookie
Big Effing Clip in Sugar Cookie
$38.00 $22.80
On sale
Big Effing Clip in Tinseltown
Big Effing Clip in Tinseltown
Big Effing Clip in Tinseltown
$38.00 $22.80
On sale
Sweetheart Clip in Cream Angel Wings
Sweetheart Clip in Cream Angel Wings
Sweetheart Clip in Cream Angel Wings
$36.00 $21.60
On sale
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna
$36.00 $21.60
On sale
Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
$48.00 $28.80
On sale
Sugar Muffs in Cocoa Love
Sugar Muffs in Cocoa Love
Sugar Muffs in Cocoa Love
$48.00 $28.80
On sale
Popstar Clips in Crème Brûlée
Popstar Clips in Crème Brûlée
Popstar Clips in Crème Brûlée
$34.00 $20.40
On sale
Popstar Clips in Diva
Popstar Clips in Diva
Popstar Clips in Diva
$34.00 $20.40
On sale
Popstar Clips in Amour Rouge
Popstar Clips in Amour Rouge
Popstar Clips in Amour Rouge
$34.00 $20.40
On sale
Popstar Clips in Amour Noir
Popstar Clips in Amour Noir
$34.00 $20.40
On sale
Rosette Scrunchie in Noir
Rosette Scrunchie in Noir
Rosette Scrunchie in Noir
$16.00 $9.60
On sale
Rosette Scrunchie in Violet
Rosette Scrunchie in Violet
Rosette Scrunchie in Violet
$16.00 $9.60
On sale
Iconic Velvet Bow Barrette in Noir
Iconic Velvet Bow Barrette in Noir
Iconic Velvet Bow Barrette in Noir
$22.00 $13.20
On sale
Angel Hair Kit with Angelstick, Mini Boar Brush, and Big Effing Clip
Angel Hair Kit with Angelstick, Mini Boar Brush, and Big Effing Clip
Angel Hair Kit
$122.00 $73.20
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