Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Award Winners

On sale
Big Effing Clip in Pink Sugar
Big Effing Clip in Pink Sugar
Big Effing Clip in Pink Sugar
$36.00 $21.60
Award Winner
Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$36.00 $21.60
Award Winner
Big Effing Clip in Tortoise
Big Effing Clip in Tortoise
Big Effing Clip in Tortoise
$36.00 $21.60
On sale
Big Effing Clip in Toasted
Big Effing Clip in Toasted
Big Effing Clip in Toasted
$36.00 $21.60
On sale
Bamboo Paddle Brush in Tortoise
Bamboo Paddle Brush in Tortoise
Bamboo Paddle Brush in Tortoise
$54.00 $32.40
Award Winner
Award Winner
Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
$54.00 $32.40
On sale
Bamboo Paddle Brush in Blue Sugar
Bamboo Paddle Brush in Blue Sugar
Bamboo Paddle Brush in Blue Sugar
$54.00 $32.40
On sale
Big Effing Clip in Sugar Cube
Big Effing Clip in Sugar Cube
$36.00 $21.60
On sale
Big Effing Clip in Earl Grey
Big Effing Clip in Earl Grey
Big Effing Clip in Earl Grey
$36.00 $21.60
Award Winner
Big Effing Clip in Cherry Kiss
Big Effing Clip in Cherry Kiss
Big Effing Clip in Cherry Kiss
$36.00 $21.60
On sale
Big Effing Clip in Noir
Big Effing Clip in Noir
Big Effing Clip in Noir
$36.00 $21.60
On sale
Big Effing Clip in Lavender
Big Effing Clip in Lavender
$36.00 $21.60
On sale
Flat Brush in Tortoise
Flat Brush in Tortoise
Flat Brush in Tortoise
$52.00 $31.20
On sale
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar
$52.00 $31.20
On sale
Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
$36.00 $21.60
Award Winner
Angelstick®
Angelstick®
Angelstick®
$38.00 $22.80
Award Winner
Dream Crème™
Dream Crème™
Dream Crème™
$44.00 $26.40
On sale
Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
$52.00 $31.20
On sale
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
Big Effing Clip in Chantilly
$36.00 $21.60
On sale
Big Effing Clip in Doe
Big Effing Clip in Doe
Big Effing Clip in Doe
$36.00 $21.60
On sale
Big Effing Clip in Hazelnut
Big Effing Clip in Hazelnut
Big Effing Clip in Hazelnut
$36.00 $21.60
Award Winner
Halo Hair Oil
Halo Hair Oil
Halo Hair Oil
$38.00 $22.80
On sale
Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
$36.00 $21.60
Award Winner
Heavenly Hair Milk™
Heavenly Hair Milk™
Heavenly Hair Milk™
$40.00 $24.00
On sale
Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
$54.00 $32.40
On sale
Flat Brush in Lemon Sugar
Flat Brush in Lemon Sugar
Flat Brush in Lemon Sugar
$52.00 $31.20
On sale
Big Effing Clip in Lemon Sugar
Big Effing Clip in Lemon Sugar
Big Effing Clip in Lemon Sugar
$36.00 $21.60
On sale
Big Effing Clip in Cherry Polka Dot
Big Effing Clip in Cherry Polka Dot
Big Effing Clip in Cherry Polka Dot
$36.00 $21.60
On sale
Big Effing Clip Hair Claw in Noir Polka Dot
Big Effing Clip Hair Claw in Noir Polka Dot
Big Effing Clip in Noir Polka Dot
$36.00 $21.60
On sale
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly
$54.00 $32.40
Award Winner
Angel Hold Styling Cream
Angel Hold Styling Cream
Angel Hold™ Styling Cream
$34.00 $20.40
On sale
Big Effing Clip in Everyday Angel
Big Effing Clip in Everyday Angel
Big Effing Clip in Everyday Angel
$38.00 $22.80
Limited Edition
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
Angel Essentials Hairstyling Gift Set
$68.00 $40.80
More Colors Available
The Slickback Bundle in Pink Sugar
The Slickback Bundle in Pink Sugar
The Slick Back Bundle
$120.00 $72.00
Award Winner
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
$24.00 $14.40
On sale
Flat Brush in Lychee Baby
Flat Brush in Lychee Baby
Flat Brush in Lychee Baby
$52.00 $31.20
On sale
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
Big Effing Clip in Blue Fleur Eyelet
$38.00 $22.80
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