Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Archived Styles

On sale
Super Bloom Clip in Blackberry
Super Bloom Clip in Blackberry
Super Bloom Clip in Blackberry
$16.00 $9.60
On sale
Baby Super Bloom Clip Set in Dark Cherry
Baby Super Bloom Clip Set in Dark Cherry
Baby Super Bloom Clip Set in Dark Cherry
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Tamarind
Baby Super Bloom Clip Set in Tamarind
Baby Super Bloom Clip Set in Tamarind
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Blackberry
Baby Super Bloom Clip Set in Blackberry
Baby Super Bloom Clip Set in Blackberry
$14.00 $8.40
On sale
Infinity Headband in Cherry Gingham
Infinity Headband in Cherry Gingham
Infinity Headband in Cherry Gingham
$18.00 $10.80
On sale
Infinity Headband in Navy Gingham
Infinity Headband in Navy Gingham
Infinity Headband in Navy Gingham
$18.00 $10.80
On sale
Infinity Headband in Baby Pink Gingham
Infinity Headband in Baby Pink Gingham
Infinity Headband in Baby Pink Gingham
$18.00 $10.80
On sale
Infinity Headband in Baby Blue Gingham
Infinity Headband in Baby Blue Gingham
Infinity Headband in Baby Blue Gingham
$18.00 $10.80
On sale
Sweet as Pie Sticker Set
Sweet as Pie Sticker Set
$6.00 $3.60
On sale
Angel Hair Kit with Angelstick, Mini Boar Brush, and Big Effing Clip
Angel Hair Kit with Angelstick, Mini Boar Brush, and Big Effing Clip
Angel Hair Kit
$122.00 $73.20
On sale
Big Effing Clip Hair Claw in Fireside
Big Effing Clip Hair Claw in Fireside
Big Effing Clip in Fireside
$36.00 $21.60
On sale
Big Effing Clip in Toasted Sugar
Big Effing Clip in Toasted Sugar
Big Effing Clip in Toasted Sugar
$38.00 $22.80
On sale
Sweetheart Clip in Cozy Cabin
Sweetheart Clip in Cozy Cabin
Sweetheart Clip in Cozy Cabin
$36.00 $21.60
On sale
Popstar Clips in Amber Glow
Popstar Clips in Amber Glow
Popstar Clips in Amber Glow
$34.00 $20.40
On sale
Popstar Clips in Hazelnut Hug
Popstar Clips in Hazelnut Hug
Popstar Clips in Hazelnut Hug
$34.00 $20.40
On sale
Teddy Pouch in Toasted
Teddy Pouch in Toasted
Teddy Pouch in Toasted
$36.00 $21.60
On sale
Hair Pin in Gold Tiara
Hair Pin in Gold Tiara
Hair Pin in Gold Tiara
$24.00 $14.40
On sale
Hair Pin in Tiara
Hair Pin in Tiara
Hair Pin in Tiara
$24.00 $14.40
On sale
Hair Pin in Tortoise Bow
Hair Pin in Tortoise Bow
Hair Pin in Tortoise Bow
$24.00 $14.40
On sale
Barrette Set in Bear Hug
Barrette Set in Bear Hug
Barrette Set in Bear Hug
$36.00 $21.60
On sale
Infinity Headband in Mocha Mousse
Infinity Headband in Mocha Mousse
Infinity Headband in Mocha Mousse
$18.00 $10.80
On sale
Bow barrette hair clip in Toasted Sugar
Bow barrette hair clip in Toasted Sugar
Bow Barrette in Toasted Sugar
$22.00 $13.20
On sale
Starlet Headband in Scalloped Amber front and side view
Starlet Headband in Scalloped Amber front and side view
Starlet Headband in Scalloped Amber
$38.00 $22.80
On sale
Starlet Headband in Curved Amber front and side view
Starlet Headband in Curved Amber front and side view
Starlet Headband in Curved Amber
$24.00 $14.40
On sale
Sugar Muffs faux fur earmuffs in Espresso Martini
Sugar Muffs faux fur earmuffs in Espresso Martini
Sugar Muffs in Espresso Martini
$48.00 $28.80
On sale
Sugar Muffs faux fur earmuffs in Après Ski
Sugar Muffs faux fur earmuffs in Après Ski
Sugar Muffs in Après Ski
$48.00 $28.80
On sale
Toasted Sugar Sticker Set
Toasted Sugar Sticker Set
$6.00 $3.60
On sale
Bamboo Paddle Brush in Nightcap
Bamboo Paddle Brush in Nightcap
Bamboo Paddle Brush in Nightcap
$54.00 $32.40
On sale
Flat Brush in Nightcap
Flat Brush in Nightcap
Flat Brush in Nightcap
$52.00 $31.20
On sale
Styling Brush in Nightcap
Styling Brush in Nightcap
Styling Brush in Nightcap
$29.00 $17.40
On sale
Popstar Clips Creaseless Hair Clips in Group Chat
Popstar Clips Creaseless Hair Clips in Group Chat
Popstar Clips in Group Chat
$34.00 $20.40
On sale
Hair Pin in After Party
Hair Pin in After Party
Hair Pin in After Party
$24.00 $14.40
On sale
Iconic Velvet Bow Barrette Hair Clip in Cabernet
Iconic Velvet Bow Barrette Hair Clip in Cabernet
Iconic Velvet Bow Barrette in Cabernet
$22.00 $13.20
On sale
Ponytail Barrette in Midnight Magic
Ponytail Barrette in Midnight Magic
Ponytail Barrette in Midnight Magic
$29.00 $17.40
On sale
Ponytail Barrette in Mulled Magic
Ponytail Barrette in Mulled Magic
Ponytail Barrette in Mulled Magic
$29.00 $17.40
On sale
Petite Clip in Nightcap
Petite Clip in Nightcap
Petite Clip in Nightcap
$22.00 $13.20
On sale
Lil Effing Clip in Nightcap
Lil Effing Clip in Nightcap
Lil Effing Clip in Nightcap
$30.00 $18.00
On sale
Sweetheart Clip in Dinner Party
Sweetheart Clip in Dinner Party
Sweetheart Clip in Dinner Party
$36.00 $21.60
On sale
Big Effing Clip Hair Claw in Blanc Polka Dot
Big Effing Clip Hair Claw in Blanc Polka Dot
Big Effing Clip in Blanc Polka Dot
$36.00 $21.60
On sale
Big Effing Clip in Nightcap
Big Effing Clip in Nightcap
Big Effing Clip in Nightcap
$36.00 $21.60
On sale
Big Effing Clip in Afterglow
Big Effing Clip in Afterglow
Big Effing Clip in Afterglow
$36.00 $21.60
On sale
Emi Jay Limited Edition Blind Box Mystery Sweetheart Clip
Emi Jay Limited Edition Blind Box Mystery Sweetheart Clip
Blind Box
$40.00 $24.00
On sale
Popstar Creaseless Makeup Angel Wing Hair Clips in Lilac Smoke
Popstar Creaseless Makeup Angel Wing Hair Clips in Lilac Smoke
Angel Wing Popstar Clips in Lilac Smoke
$34.00 $20.40
On sale
Infinity Headband in Blush
Infinity Headband in Blush
Infinity Headband in Blush
$18.00 $10.80
On sale
Infinity Headband in Grey Smoke
Infinity Headband in Grey Smoke
Infinity Headband in Grey Smoke
$18.00 $10.80
On sale
Angel Hold Plushie Sticker
Angel Hold Plushie Sticker
Angel Hold Plushie Sticker
$4.00 $2.40
On sale
Infinity Headband in Berry Dot
Infinity Headband in Berry Dot
Infinity Headband in Berry Dot
$16.00 $9.60
On sale
Lychee Baby Disposable Camera
Lychee Baby Disposable Camera
Lychee Baby Disposable Camera
$24.00 $14.40
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