Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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Featured

olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

Products

On sale
Baby Heart Clip Set in Cherry Kiss
Baby Heart Clip Set in Cherry Kiss
Baby Heart Clip Set in Cherry Kiss
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Dark Cherry
Baby Super Bloom Clip Set in Dark Cherry
Baby Super Bloom Clip Set in Dark Cherry
$14.00 $8.40
On sale
Baby Super Bloom Clip Set in Dragonfruit
Baby Super Bloom Clip Set in Dragonfruit
Baby Super Bloom Clip Set in Dragonfruit
$14.00 $8.40
On sale
Bamboo Paddle Brush in Nightcap
Bamboo Paddle Brush in Nightcap
Bamboo Paddle Brush in Nightcap
$54.00 $32.40
On sale
Big Effing Clip in Beach Club
Big Effing Clip in Beach Club
Big Effing Clip in Beach Club
$38.00 $22.80
On sale
Big Effing Clip in Bordeaux
Big Effing Clip in Bordeaux
Big Effing Clip in Bordeaux
$36.00 $21.60
On sale
Big Effing Clip in Cherry Gingham
Big Effing Clip in Cherry Gingham
Big Effing Clip in Cherry Gingham
$36.00 $21.60
Award Winner
Big Effing Clip in Cherry Kiss
Big Effing Clip in Cherry Kiss
Big Effing Clip in Cherry Kiss
$36.00 $21.60
On sale
Big Effing Clip in Cherry Polka Dot
Big Effing Clip in Cherry Polka Dot
Big Effing Clip in Cherry Polka Dot
$36.00 $21.60
On sale
Big Effing Clip in Nightcap
Big Effing Clip in Nightcap
Big Effing Clip in Nightcap
$36.00 $21.60
On sale
Bow Barrette in Cherry Kiss
Bow Barrette in Cherry Kiss
Bow Barrette in Cherry Kiss
$18.00 $10.80
On sale
Flat Brush in Nightcap
Flat Brush in Nightcap
Flat Brush in Nightcap
$52.00 $31.20
On sale
Gingham Pouch in Cherry Kiss
Gingham Pouch in Cherry Kiss
Gingham Pouch in Cherry Kiss
$36.00 $21.60
On sale
Hair Pin in Cherry Kiss
Hair Pin in Cherry Kiss
Hair Pin in Cherry Kiss
$24.00 $14.40
On sale
Halo Headband in Cherry Gingham front and side view
Halo Headband in Cherry Gingham front and side view
Halo Headband in Cherry Gingham
$26.00 $15.60
On sale
Iconic Velvet Bow Barrette Hair Clip in Cabernet
Iconic Velvet Bow Barrette Hair Clip in Cabernet
Iconic Velvet Bow Barrette in Cabernet
$22.00 $13.20
On sale
Infinity Headband in Cherry Gingham
Infinity Headband in Cherry Gingham
Infinity Headband in Cherry Gingham
$18.00 $10.80
Back In Stock
Lil Effing Clip in Cherry Kiss
Lil Effing Clip in Cherry Kiss
Lil Effing Clip in Cherry Kiss
$30.00 $18.00
On sale
Lil Effing Clip in Nightcap
Lil Effing Clip in Nightcap
Lil Effing Clip in Nightcap
$30.00 $18.00
On sale
Midi Blossom Clip in Sangria Bloom
Midi Blossom Clip in Sangria Bloom
Midi Blossom Clip in Sangria Bloom
$14.00 $8.40
On sale
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
$48.00 $28.80
On sale
Petite Clip in Cherry Kiss
Petite Clip in Cherry Kiss
Petite Clip in Cherry Kiss
$22.00 $13.20
On sale
Petite Clip in Nightcap
Petite Clip in Nightcap
Petite Clip in Nightcap
$22.00 $13.20
On sale
Ponytail Barrette in Mulled Magic
Ponytail Barrette in Mulled Magic
Ponytail Barrette in Mulled Magic
$29.00 $17.40
On sale
Popstar Clips in Amour Rouge
Popstar Clips in Amour Rouge
Popstar Clips in Amour Rouge
$34.00 $20.40
On sale
Popstar Clips Creaseless Hair Clips in Group Chat
Popstar Clips Creaseless Hair Clips in Group Chat
Popstar Clips in Group Chat
$34.00 $20.40
On sale
Popstar Clips in Hibiscus Beach
Popstar Clips in Hibiscus Beach
Popstar Clips in Hibiscus Beach
$18.00 $10.80
On sale
Popstar Clips in Moonbeam
Popstar Clips in Moonbeam
$34.00 $20.40
On sale
Popstar Clips in Stardust
Popstar Clips in Stardust
$34.00 $20.40
On sale
Ruffle Headband in Cherry Kiss
Ruffle Headband in Cherry Kiss
Ruffle Headband in Cherry Kiss
$16.00 $9.60
On sale
Starlet Headband in Cherry Kiss
Starlet Headband in Cherry Kiss
Starlet Headband in Cherry Kiss
$34.00 $20.40
On sale
Styling Brush in Nightcap
Styling Brush in Nightcap
Styling Brush in Nightcap
$29.00 $17.40
On sale
Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
$48.00 $28.80
On sale
Super Bloom Clip in Beach Club
Super Bloom Clip in Beach Club
Super Bloom Clip in Beach Club
$16.00 $9.60
On sale
Super Bloom Clip in Dark Cherry
Super Bloom Clip in Dark Cherry
Super Bloom Clip in Dark Cherry
$16.00 $9.60
On sale
Sweet Dreams Silk Scrunchie in Cherry Kiss
Sweet Dreams Silk Scrunchie in Cherry Kiss
$32.00 $19.20
On sale
Sweetheart Clip in Berry Beach Club
Sweetheart Clip in Berry Beach Club
Sweetheart Clip in Berry Beach Club
$36.00 $21.60
On sale
Sweetheart Clip in Bordeaux Cherry Pie
Sweetheart Clip in Bordeaux Cherry Pie
Sweetheart Clip in Bordeaux Cherry Pie
$36.00 $21.60
On sale
Sweetheart Clip in Cherry Pie
Sweetheart Clip in Cherry Pie
Sweetheart Clip in Cherry Pie
$36.00 $21.60
On sale
Sweetheart Clip in Dinner Party
Sweetheart Clip in Dinner Party
Sweetheart Clip in Dinner Party
$36.00 $21.60
On sale
Sweetheart Clip in Love Bug
Sweetheart Clip in Love Bug
Sweetheart Clip in Love Bug
$36.00 $21.60
On sale
Sweetheart Clip in Pink Cherry Pie
Sweetheart Clip in Pink Cherry Pie
Sweetheart Clip in Pink Cherry Pie
$36.00 $21.60
On sale
Sweetheart Clip in Sugar Berry
Sweetheart Clip in Sugar Berry
Sweetheart Clip in Sugar Berry
$36.00 $21.60
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