Out Now ♡ Dream Crème In Toasted Sugar
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New Dream Crème Mask
Gourmand Season is Here

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Cozy Scrunchie in Dream Cloud Knit with assorted emi jay hair care, accessories, and coffee Introducing Toasted Sugar
New Dream Crème Hair Mask

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New Arrivals: Toasted Sugar
Assorted emi jay hair care and accessories in On The Way Vanity Case Limited Edition Vanity Cases

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026

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Limited Edition Gift Sets
emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks
Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards

All Exclusives

On sale
Mini Angelstick + Keychain Duo front and back
Mini Angelstick + Keychain Duo front and back
Limited Edition Mini Angelstick + Keychain Duo
$28.00 $16.80
On sale
Heavenly Hair Towel in Buttercup
Heavenly Hair Towel in Buttercup
Heavenly Hair Towel in Buttercup
$38.00 $22.80
On sale
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
$38.00 $22.80
On sale
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
$38.00 $22.80
On sale
Aura Hair + Body Mist™ Keychain
Aura Hair + Body Mist™ Keychain
Aura Hair + Body Mist™ Keychain
$28.00 $16.80
On sale
Limited Edition Angel Phone Grip
Limited Edition Angel Phone Grip
Limited Edition Angel Phone Grip
$14.00 $8.40
On sale
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
Heavenly Hair Towel in Milk
$38.00 $22.80
On sale
Emi Jay Heart Tube Key
Emi Jay Heart Tube Key
Emi Jay Heart Tube Key
$3.00 $1.80
On sale
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
$38.00 $22.80
On sale
Sugar Muffs in Black Diamond
Sugar Muffs in Black Diamond
Sugar Muffs in Black Diamond
$48.00 $28.80
On sale
Custom Mini Boar Bristle Brush
Custom Mini Boar Bristle Brush
Custom Mini Boar Bristle Brush
$134.00 $80.40
On sale
Sugar Muffs in Winter Dream
Sugar Muffs in Winter Dream
Sugar Muffs in Winter Dream
$48.00 $28.80
On sale
Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
$48.00 $28.80
On sale
Head Scarf in Citrine
Head Scarf in Citrine
Head Scarf in Citrine
$22.00 $13.20
On sale
Custom Paddle Brush
Custom Paddle Brush
Custom Paddle Brush
$140.00 $84.00
On sale
Custom Flat Brush
Custom Flat Brush
Custom Flat Brush
$138.00 $82.80
On sale
Holiday 2026 Sticker Pack
Holiday 2026 Sticker Pack
$6.00 $3.60
New + Limited Edition
Sweet Dreams Eye Mask in Dream Cloud Knit
Sweet Dreams Eye Mask in Dream Cloud Knit
Sweet Dreams Eye Mask in Dream Cloud Knit
$44.00 $26.40
New + Limited Edition
Sweet Dreams Eye Mask in Heather Cloud Knit
Sweet Dreams Eye Mask in Heather Cloud Knit
Sweet Dreams Eye Mask in Heather Cloud Knit
$44.00 $26.40
On sale
Dream Crème Toasted Sugar Card Deck
Dream Crème Toasted Sugar Card Deck
Dream Crème Toasted Sugar Playing Cards
$24.00 $14.40
On sale
Bedtime Angel Socks
Bedtime Angel Socks
Bedtime Angel Socks
$18.00 $10.80
More Colors Available
The Slickback Bundle in Pink Sugar
The Slickback Bundle in Pink Sugar
The Slick Back Bundle
$120.00 $72.00
On sale
Big Effing Clip in Bride
Big Effing Clip in Bride
$88.00 $52.80
On sale
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo
$48.00 $28.80
On sale
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
$48.00 $28.80
On sale
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
Aura Hair + Body Mist™ Bundle
$72.00 $43.20
On sale
Custom Big Effing Clip
Custom Big Effing Clip
Custom Big Effing Clip
$88.00 $52.80
On sale
Cosa Ceramica x Emi Jay Vanity Tray in Pink Daisy
Cosa Ceramica x Emi Jay Vanity Tray in Pink Daisy
Cosa Ceramica x Emi Jay Vanity Tray
$175.00 $105.00
Save 16%Exclusive
The Toasted Sugar Bundle Aura Hair + Body Mist + Dream Crème
The Toasted Sugar Bundle Aura Hair + Body Mist + Dream Crème
The Toasted Sugar™ Bundle
$72.00 $43.20
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